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Fish and Seafood in Germany

Publisher Euromonitor International
Published Jan 20, 2026
Length 20 Pages
SKU # EP20807691

Description

Volume sales of fish and seafood in Germany increased in 2025, supported by a modest recovery in the dominant fish segment as prices rose moderately. However, lingering inflation and low consumer confidence constrained growth in fresh fish and seafood, with many shoppers shifting towards smaller purchases and trading down in species. Competitive ready-to-eat and processed options, including smoked, marinated, frozen and canned formats, continued to divert demand away from fresh fish and seafood,...

Euromonitor International's Fish and Seafood in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.


Product coverage: Crustaceans, Fish, Molluscs and Cephalopods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fish and Seafood market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Fish and Seafood in Germany
Euromonitor International
January 2026
List Of Contents And Tables
FISH AND SEAFOOD IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Import reliance and sustainability concerns shape fish and seafood demand
INDUSTRY PERFORMANCE
Consumers focus on convenience and affordable fish and seafood
Sustainability and supply challenges
WHAT’S NEXT?
Growing adoption as part of a healthy diet to boost fish and seafood sales
Sustainability and ethical sourcing shape category developments
Summary 1 Major Processors of Fish and Seafood 2025
CATEGORY DATA
Table 1 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
Table 2 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
Table 4 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Fish and Seafood by Category: Value 2020-2025
Table 6 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
Table 9 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN GERMANY
EXECUTIVE SUMMARY
Foodservice revival reshapes fresh food demand in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Eggs leads growth within fresh foods in 2025, while foodservice outpaces retail
Meat suffers as consumers shift towards plant-based diets
Health and sustainability concerns continue to shape progress and innovation
WHAT’S NEXT?
Flat growth forecast for fresh food in Germany
Prevailing trends will drive development, offering potential for growth
CHANNELS
Supermarkets leads overall retail distribution, benefiting for expanding organic offerings
Discounters rises as consumers focus on value for money
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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