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FirstRand Bank Ltd in Financial Cards and Payments (South Africa)

FirstRand Bank Ltd in Financial Cards and Payments (South Africa)

FirstRand Bank’s strategy is focused on continuing to offer products that will appeal to both existing and previously underserved markets. The group’s strategy also includes growing its core transactional accounts by focusing on service delivery, innovation and value offerings. FirstRand continues to drive innovation through the use of digital banking platforms and reward programmes, banking apps, mobile phone banking and eWallet; cross-selling to its customer base also played a role in driving...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Financial Cards and Payments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
January 2016
Strategic Direction
Competitive Positioning
Summary 1 FirstRand Bank Ltd: Competitive Position 2014

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