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Financial Cards and Payments in Japan

Publisher Euromonitor International
Published Jan 19, 2026
Length 53 Pages
SKU # EP20808073

Description

Japan continues to see the expansion of contactless payment options and a broad trend away from the use of cash. Within financial cards, debit cards are proving popular because they minimise the risk of overspending. At the same time, credit cards players are increasingly responding to the challenge of a declining population by targeting premium credit cards and commercial options. Meanwhile, pre-paid cards and store cards face the challenges posed by consumers’ growing demand for payment method...

Euromonitor International's Financial Cards and Payments in Japan report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Financial Cards and Payments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

53 Pages
Financial Cards and Payments in Japan
Euromonitor International
January 2026
List Of Contents And Tables
FINANCIAL CARDS AND PAYMENTS IN JAPAN
EXECUTIVE SUMMARY
Move away from cash, but financial cards face challenges
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Rapid shift to cashless and integrated financial services in Japan
Rising trends of wealth and premium consumption amongst affluent consumers
Will financial discipline become a lifestyle for Japan’s young consumers?
WHAT’S NEXT?
New banknotes may drive shift towards cashless payments
Intensification of competition between cashless payment methods
COMPETITIVE LANDSCAPE
Significant transformation
Blurring of competitive boundaries
MARKET INDICATORS
Table 1 Number of POS Terminals: Units 2020-2025
Table 2 Number of ATMs: Units 2020-2025
Table 3 Value Lost to Fraud 2020-2025
Table 4 Card Expenditure by Location 2025
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 6 Domestic versus Foreign Spend 2025
MARKET DATA
Table 7 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 8 Financial Cards by Category: Number of Accounts 2020-2025
Table 9 Financial Cards Transactions by Category: Value 2020-2025
Table 10 Financial Cards by Category: Number of Transactions 2020-2025
Table 11 Consumer Payments by Category: Value 2020-2025
Table 12 Consumer Payments by Category: Number of Transactions 2020-2025
Table 13 M-Commerce by Category: Value 2020-2025
Table 14 M-Commerce by Category: % Value Growth 2020-2025
Table 15 Financial Cards: Number of Cards by Issuer 2020-2024
Table 16 Financial Cards: Number of Cards by Operator 2020-2024
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 20 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 21 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 22 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 23 Forecast Consumer Payments by Category: Value 2025-2030
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 25 Forecast M-Commerce by Category: Value 2025-2030
Table 26 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
DEBIT CARDS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Increasing popularity of debit cards supported by consumer budget awareness
INDUSTRY PERFORMANCE
Rise of branded debit cards in Japan
Smart spending drives debit card popularity amongst Japanese consumers
WHAT’S NEXT?
Further growth anticipated for debit cards challenging Japan’s cash culture
Improved convenience
Debit cards challenging Japan’s cash culture
COMPETITIVE LANDSCAPE
Olive by SMFG redefining personal finance in Japan
MUFG Launches emutt to Compete in Integrated Financial Services
CATEGORY DATA
Table 27 Debit Cards: Number of Cards in Circulation 2020-2025
Table 28 Debit Cards Transactions 2020-2025
Table 29 Debit Cards in Circulation: % Growth 2020-2025
Table 30 Debit Cards Transactions: % Growth 2020-2025
Table 31 Debit Cards: Number of Cards by Issuer 2020-2024
Table 32 Debit Cards: Number of Cards by Operator 2020-2024
Table 33 Debit Cards Payment Transaction Value by Issuer 2020-2024
Table 34 Debit Cards Payment Transaction Value by Operator 2020-2024
Table 35 Forecast Debit Cards: Number of Cards in Circulation 2025-2030
Table 36 Forecast Debit Cards Transactions 2025-2030
Table 37 Forecast Debit Cards in Circulation: % Growth 2025-2030
Table 38 Forecast Debit Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CREDIT CARDS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Upmarket shift as players seek growth opportunities
INDUSTRY PERFORMANCE
Premium credit cards expanding in Japan
Financial institutions target businesses with next-gen credit card solutions
WHAT’S NEXT?
Japan’s rail fare system faces a contactless credit card challenge
COMPETITIVE LANDSCAPE
Olive emerges as Japan’s all-in-one digital finance hub
Can emutt stand out against Olive in Japan’s cashless future?
CATEGORY DATA
Table 39 Credit Cards: Number of Cards in Circulation 2020-2025
Table 40 Credit Cards Transactions 2020-2025
Table 41 Credit Cards in Circulation: % Growth 2020-2025
Table 42 Credit Cards Transactions: % Growth 2020-2025
Table 43 Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 44 Commercial Credit Cards Transactions 2020-2025
Table 45 Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 46 Commercial Credit Cards Transactions: % Growth 2020-2025
Table 47 Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 48 Personal Credit Cards Transactions 2020-2025
Table 49 Personal Credit Cards in Circulation: % Growth 2020-2025
Table 50 Personal Credit Cards Transactions: % Growth 2020-2025
Table 51 Credit Cards: Number of Cards by Issuer 2020-2024
Table 52 Credit Cards: Number of Cards by Operator 2020-2024
Table 53 Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 54 Credit Cards Payment Transaction Value by Operator 2020-2024
Table 55 Commercial Credit Cards: Number of Cards by Issuer 2020-2024
Table 56 Commercial Credit Cards: Number of Cards by Operator 2020-2024
Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2020-2024
Table 59 Personal Credit Cards: Number of Cards by Issuer 2020-2024
Table 60 Personal Credit Cards: Number of Cards by Operator 2020-2024
Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 62 Personal Credit Cards Payment Transaction Value by Operator 2020-2024
Table 63 Forecast Credit Cards: Number of Cards in Circulation 2025-2030
Table 64 Forecast Credit Cards Transactions 2025-2030
Table 65 Forecast Credit Cards in Circulation: % Growth 2025-2030
Table 66 Forecast Credit Cards Transactions: % Growth 2025-2030
Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2025-2030
Table 68 Forecast Commercial Credit Cards Transactions 2025-2030
Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2025-2030
Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2025-2030
Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2025-2030
Table 72 Forecast Personal Credit Cards Transactions 2025-2030
Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2025-2030
Table 74 Forecast Personal Credit Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PRE-PAID CARDS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shifting landscape
INDUSTRY PERFORMANCE
JR East expands Suica into a comprehensive digital ecosystem
Quo Card faces uncertainty as FamilyMart ends sales
WHAT’S NEXT?
JR East confronts loyalty risks amid fare payment shift
Pre-paid cards may gain popularity as a tool for financial discipline
COMPETITIVE LANDSCAPE
Nanaco’s role shifting amid structural changes in Seven & i Holdings
CATEGORY DATA
Table 75 Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 76 Pre-paid Cards Transactions 2020-2025
Table 77 Pre-paid Cards in Circulation: % Growth 2020-2025
Table 78 Pre-paid Cards Transactions: % Growth 2020-2025
Table 79 Closed Loop Pre-paid Cards Transactions 2020-2025
Table 80 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 81 Open Loop Pre-paid Cards Transactions 2020-2025
Table 82 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 83 Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 84 Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 85 Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 86 Pre-paid Cards Transaction Value by Operator 2020-2024
Table 87 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 88 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 89 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 90 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 91 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 92 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 93 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 94 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 95 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030
Table 96 Forecast Pre-paid Cards Transactions 2025-2030
Table 97 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030
Table 98 Forecast Pre-paid Cards Transactions: % Growth 2025-2030
Table 99 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030
Table 100 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030
Table 101 Forecast Open Loop Pre-paid Cards Transactions 2025-2030
Table 102 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STORE CARDS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shift to premium credit cards undermining role of store cards
INDUSTRY PERFORMANCE
Exclusive home visits drive growth in Japan’s high-end market
Gaisho thrives while legacy cards fade away
WHAT’S NEXT?
Affluent consumer growth and its impact on luxury retail in Japan
Premium credit cards challenge the future of store cards in Japan
Store cards should embrace emotional loyalty to stay relevant
COMPETITIVE LANDSCAPE
From exclusivity to inclusivity as Gaisho cards adapt to a digital era
CATEGORY DATA
Table 103 Store Cards: Number of Cards in Circulation 2020-2025
Table 104 Store Cards Transactions 2020-2025
Table 105 Store Cards in Circulation: % Growth 2020-2025
Table 106 Store Cards Transactions: % Growth 2020-2025
Table 107 Store Cards: Number of Cards by Issuer 2020-2024
Table 108 Store Cards: Payment Transaction Value by Issuer 2020-2024
Table 109 Forecast Store Cards: Number of Cards in Circulation 2025-2030
Table 110 Forecast Store Cards Transactions 2025-2030
Table 111 Forecast Store Cards in Circulation: % Growth 2025-2030
Table 112 Forecast Store Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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