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Financial Cards and Payments in Brazil

Publisher Euromonitor International
Published Jan 14, 2026
Length 57 Pages
SKU # EP20773179

Description

Brazil is seeing financial cards expand in terms of card numbers and transaction value. The popularity of credit cards, supported by the offer of payment in interest-free instalments, is proving key to this growth. However, financial cards are facing increasing competition from alternative payment methods, including Pix, which significantly extended its appeal through innovation towards the end of the review period.

Euromonitor International's Financial Cards and Payments in Brazil report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Financial Cards and Payments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

57 Pages
Financial Cards and Payments in Brazil
Euromonitor International
January 2026
List Of Contents And Tables
FINANCIAL CARDS AND PAYMENTS IN BRAZIL
EXECUTIVE SUMMARY
Financial cards seeing growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Macroeconomic factors impact interest rates
Strong growth in number of credit cards and open loop pre-paid cards in circulation
Debit cards and other payment methods feeling strong competition from Pix
Fintech helps to drive growth in payment and lending methods
WHAT’S NEXT?
What next for financial cards and payments?
COMPETITIVE LANDSCAPE
Banco Itaú Holding Financeira SA takes the lead
MasterCard benefits from aggressive commercial policy and strategic partnerships
MARKET INDICATORS
Table 1 Number of POS Terminals: Units 2020-2025
Table 2 Number of ATMs: Units 2020-2025
Table 3 Value Lost to Fraud 2020-2025
Table 4 Card Expenditure by Location 2025
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 6 Domestic versus Foreign Spend 2025
MARKET DATA
Table 7 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 8 Financial Cards by Category: Number of Accounts 2020-2025
Table 9 Financial Cards Transactions by Category: Value 2020-2025
Table 10 Financial Cards by Category: Number of Transactions 2020-2025
Table 11 Consumer Payments by Category: Value 2020-2025
Table 12 Consumer Payments by Category: Number of Transactions 2020-2025
Table 13 M-Commerce by Category: Value 2020-2025
Table 14 M-Commerce by Category: % Value Growth 2020-2025
Table 15 Financial Cards: Number of Cards by Issuer 2020-2024
Table 16 Financial Cards: Number of Cards by Operator 2020-2024
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 20 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 21 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 22 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 23 Forecast Consumer Payments by Category: Value 2025-2030
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 25 Forecast M-Commerce by Category: Value 2025-2030
Table 26 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
DEBIT CARDS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth despite increasing competition
INDUSTRY PERFORMANCE
Migration of Bolsa Familia to debit cards boosts number of cards in circulation
Strong competition from Pix
WHAT’S NEXT?
Trend one
New Pix feature ramps up competition for debit cards
Government programmes to maintain importance of debit cards
COMPETITIVE LANDSCAPE
Visa holds top spot
Caixa Econômica Federal benefits from role in government programmes
CATEGORY DATA
Table 27 Debit Cards: Number of Cards in Circulation 2020-2025
Table 28 Debit Cards Transactions 2020-2025
Table 29 Debit Cards in Circulation: % Growth 2020-2025
Table 30 Debit Cards Transactions: % Growth 2020-2025
Table 31 Debit Cards: Number of Cards by Issuer 2020-2024
Table 32 Debit Cards: Number of Cards by Operator 2020-2024
Table 33 Debit Cards Payment Transaction Value by Issuer 2020-2024
Table 34 Debit Cards Payment Transaction Value by Operator 2020-2024
Table 35 Forecast Debit Cards: Number of Cards in Circulation 2025-2030
Table 36 Forecast Debit Cards Transactions 2025-2030
Table 37 Forecast Debit Cards in Circulation: % Growth 2025-2030
Table 38 Forecast Debit Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CREDIT CARDS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong growth for credit cards
INDUSTRY PERFORMANCE
A popular method of payment
Evolution of Pix not necessarily a threat to credit cards
WHAT’S NEXT?
Interest-free instalments support popularity of credit cards
Limited threat from Pix
Fintech set to reinforce popularity of credit cards
COMPETITIVE LANDSCAPE
MasterCard Brasil leads
Fintech player attracts younger consumers
CATEGORY DATA
Table 39 Credit Cards: Number of Cards in Circulation 2020-2025
Table 40 Credit Cards Transactions 2020-2025
Table 41 Credit Cards in Circulation: % Growth 2020-2025
Table 42 Credit Cards Transactions: % Growth 2020-2025
Table 43 Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 44 Commercial Credit Cards Transactions 2020-2025
Table 45 Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 46 Commercial Credit Cards Transactions: % Growth 2020-2025
Table 47 Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 48 Personal Credit Cards Transactions 2020-2025
Table 49 Personal Credit Cards in Circulation: % Growth 2020-2025
Table 50 Personal Credit Cards Transactions: % Growth 2020-2025
Table 51 Credit Cards: Number of Cards by Issuer 2020-2024
Table 52 Credit Cards: Number of Cards by Operator 2020-2024
Table 53 Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 54 Credit Cards Payment Transaction Value by Operator 2020-2024
Table 55 Commercial Credit Cards: Number of Cards by Issuer 2020-2024
Table 56 Commercial Credit Cards: Number of Cards by Operator 2020-2024
Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2020-2024
Table 59 Personal Credit Cards: Number of Cards by Issuer 2020-2024
Table 60 Personal Credit Cards: Number of Cards by Operator 2020-2024
Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2020-2024
Table 62 Personal Credit Cards Payment Transaction Value by Operator 2020-2024
Table 63 Forecast Credit Cards: Number of Cards in Circulation 2025-2030
Table 64 Forecast Credit Cards Transactions 2025-2030
Table 65 Forecast Credit Cards in Circulation: % Growth 2025-2030
Table 66 Forecast Credit Cards Transactions: % Growth 2025-2030
Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2025-2030
Table 68 Forecast Commercial Credit Cards Transactions 2025-2030
Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2025-2030
Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2025-2030
Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2025-2030
Table 72 Forecast Personal Credit Cards Transactions 2025-2030
Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2025-2030
Table 74 Forecast Personal Credit Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PRE-PAID CARDS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth across both open loop and closed loop pre-paid cards
INDUSTRY PERFORMANCE
Barred from providing debit cards, Nubank offers pre-paid cards
PAT plays important role in closed loop pre-paid cards
WHAT’S NEXT?
Clearer rules should guide pre-paid cards
iFood looking to strengthen presence in pre-paid cards
Banks join forces in strategic partnerships with leading corporate benefits companies
COMPETITIVE LANDSCAPE
Exclusivity agreement between Nubank and MasterCard
Ticket introduces personalised pre-paid card
CATEGORY DATA
Table 75 Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 76 Pre-paid Cards Transactions 2020-2025
Table 77 Pre-paid Cards in Circulation: % Growth 2020-2025
Table 78 Pre-paid Cards Transactions: % Growth 2020-2025
Table 79 Closed Loop Pre-paid Cards Transactions 2020-2025
Table 80 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 81 Open Loop Pre-paid Cards Transactions 2020-2025
Table 82 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 83 Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 84 Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 85 Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 86 Pre-paid Cards Transaction Value by Operator 2020-2024
Table 87 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 88 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 89 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 90 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 91 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
Table 92 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
Table 93 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
Table 94 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024
Table 95 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030
Table 96 Forecast Pre-paid Cards Transactions 2025-2030
Table 97 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030
Table 98 Forecast Pre-paid Cards Transactions: % Growth 2025-2030
Table 99 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030
Table 100 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030
Table 101 Forecast Open Loop Pre-paid Cards Transactions 2025-2030
Table 102 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STORE CARDS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Store cards struggling to compete with alternative payment methods
INDUSTRY PERFORMANCE
Competition from other types of cards weakens position of store cards
Target audience impacted by challenging economic scenario
WHAT’S NEXT?
Store cards set to suffer from further intensification of competition from alternatives
Still a potential role for store cards
Economic challenges affect core customer base for store cards
COMPETITIVE LANDSCAPE
Guararapes Confecções leads
CATEGORY DATA
Table 103 Store Cards: Number of Cards in Circulation 2020-2025
Table 104 Store Cards Transactions 2020-2025
Table 105 Store Cards in Circulation: % Growth 2020-2025
Table 106 Store Cards Transactions: % Growth 2020-2025
Table 107 Store Cards: Number of Cards by Issuer 2020-2024
Table 108 Store Cards: Payment Transaction Value by Issuer 2020-2024
Table 109 Forecast Store Cards: Number of Cards in Circulation 2025-2030
Table 110 Forecast Store Cards Transactions 2025-2030
Table 111 Forecast Store Cards in Circulation: % Growth 2025-2030
Table 112 Forecast Store Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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