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Experiential Luxury in Thailand

Publisher Euromonitor International
Published Nov 03, 2025
Length 18 Pages
SKU # EP20575536

Description

In 2025, experiential luxury in Thailand experienced a modest acceleration in value growth, continuing the stabilisation observed in 2024. This ongoing momentum was driven by luxury hotels, benefiting from a growing domestic affluent consumer base, especially as inbound tourism weakened compared to the previous year as a result of the strong Thai baht and various safety concerns, including the wider impact of the earthquake in Myanmar. This growth underscores a broader trend towards experience-d...

Euromonitor International's Experiential Luxury in Thailand report offers a comprehensive guide to the size and shape of the Experiential Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Experiential Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Luxury Foodservice, Luxury Hotels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Experiential Luxury market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Experiential Luxury in Thailand
Euromonitor International
November 2025
List Of Contents And Tables
EXPERIENTIAL LUXURY IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affluent locals support experiential luxury’s growth
Competitive landscape features mix of global brands and local operators
Rising demand for bespoke luxury experiences
PROSPECTS AND OPPORTUNITIES
Demand for luxury travel experiences to drive future growth
Thailand offers further potential for new luxury hotel openings
Luxury hotels and restaurants to drive sustainable travel experiences
CATEGORY DATA
Table 1 Sales of Experiential Luxury by Category: Value 2020-2025
Table 2 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Experiential Luxury: % Value 2020-2024
Table 4 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
Table 5 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
LUXURY GOODS IN THAILAND
EXECUTIVE SUMMARY
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
MARKET DATA
Table 7 Sales of Luxury Goods by Category: Value 2020-2025
Table 8 Sales of Luxury Goods by Category: % Value Growth 2020-2025
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
Table 10 NBO Company Shares of Luxury Goods: % Value 2020-2024
Table 11 LBN Brand Shares of Luxury Goods: % Value 2021-2024
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2025
Table 13 Forecast Sales of Luxury Goods by Category: Value 2025-2030
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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