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Experiential Luxury in Italy

Publisher Euromonitor International
Published Oct 08, 2025
Length 20 Pages
SKU # EP20476104

Description

In 2025, experiential luxury in Italy demonstrated continued resilience, with overall sales reaching EUR1.4 billion, marking an 8% increase from the previous year. This growth was driven by a convergence of evolving consumer preferences and sector-specific dynamics. The preference among luxury consumers notably shifted even more towards experiences, confirming the ongoing trend of prioritising luxury hotel stays and fine dining over the ownership of luxury goods. Luxury hotels, the largest categ...

Euromonitor International's Experiential Luxury in Italy report offers a comprehensive guide to the size and shape of the Experiential Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Experiential Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Luxury Foodservice, Luxury Hotels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Experiential Luxury market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Experiential Luxury in Italy
Euromonitor International
October 2025
List Of Contents And Tables
EXPERIENTIAL LUXURY IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising demand for bespoke luxury experiences drives category growth
Luxury consumers seek exclusivity and immersive experiences
Artisanal and tailored luxury experiences add to overall value for consumers
PROSPECTS AND OPPORTUNITIES
Rise in inbound arrivals and strong domestic tourism to support positive outlook
Rising demand for experiential luxury to encourage new hotel openings
Luxury operators to further adopt sustainable practices for responsible tourism
CATEGORY DATA
Table 1 Sales of Experiential Luxury by Category: Value 2020-2025
Table 2 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Experiential Luxury: % Value 2020-2024
Table 4 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
Table 5 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMER
LUXURY GOODS IN ITALY
EXECUTIVE SUMMARY
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
MARKET DATA
Table 7 Sales of Luxury Goods by Category: Value 2020-2025
Table 8 Sales of Luxury Goods by Category: % Value Growth 2020-2025
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
Table 10 NBO Company Shares of Luxury Goods: % Value 2020-2024
Table 11 LBN Brand Shares of Luxury Goods: % Value 2021-2024
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2025
Table 13 Forecast Sales of Luxury Goods by Category: Value 2025-2030
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMER
SOURCES
Summary 1 Research Sources

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