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Experiential Luxury in Germany

Publisher Euromonitor International
Published Oct 15, 2025
Length 20 Pages
SKU # EP20490780

Description

In 2025, experiential luxury in Germany demonstrated a resilient performance, building on the momentum established in the previous year despite ongoing macroeconomic challenges. Luxury hotels maintained its leadership in value sales terms, generating EUR2.8 billion, a 12% increase from 2024. This growth was fuelled by strong domestic demand and a cautious yet steady revival of international arrivals, particularly from European source markets such as the Netherlands, Switzerland and the UK. Afflu...

Euromonitor International's Experiential Luxury in Germany report offers a comprehensive guide to the size and shape of the Experiential Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Experiential Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Luxury Foodservice, Luxury Hotels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Experiential Luxury market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Experiential Luxury in Germany
Euromonitor International
October 2025
List Of Contents And Tables
EXPERIENTIAL LUXURY IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affluent consumers drive growth in experiential luxury offerings
Luxury hotels attract guests with bespoke experiences and expansion
Luxury providers look to combine personalisation with sustainable practices
PROSPECTS AND OPPORTUNITIES
Inbound arrivals to help drive demand for tailored hospitality experiences
Luxury hospitality growth to be driven by heritage and exclusivity
Hospitality operators to prioritise sustainability to boost brand integrity
CATEGORY DATA
Table 1 Sales of Experiential Luxury by Category: Value 2020-2025
Table 2 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Experiential Luxury: % Value 2020-2024
Table 4 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
Table 5 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
LUXURY GOODS IN GERMANY
EXECUTIVE SUMMARY
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
MARKET DATA
Table 7 Sales of Luxury Goods by Category: Value 2020-2025
Table 8 Sales of Luxury Goods by Category: % Value Growth 2020-2025
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
Table 10 NBO Company Shares of Luxury Goods: % Value 2020-2024
Table 11 LBN Brand Shares of Luxury Goods: % Value 2021-2024
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2025
Table 13 Forecast Sales of Luxury Goods by Category: Value 2025-2030
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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