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Experiential Luxury in Germany

Publisher Euromonitor International
Published Mar 26, 2025
Length 19 Pages
SKU # EP19892125

Description

In 2024, Germany witnessed a remarkable surge in tourist arrivals, surpassing pre-pandemic levels for the first time since COVID-19 disrupted global travel. This milestone reflected the nation's robust recovery and its sustained appeal as a premier travel destination in Europe. This development also supported experiential luxury in Germany during the year, with value sales fully recovered to pre-pandemic levels. Both luxury foodservice (dominated by the Armani brand) and luxury hotels recorded d...

Euromonitor International's Experiential Luxury in Germany report offers a comprehensive guide to the size and shape of the Experiential Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Experiential Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Luxury Foodservice, Luxury Hotels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Experiential Luxury market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Experiential Luxury in Germany
Euromonitor International
March 2025
List Of Contents And Tables
EXPERIENTIAL LUXURY IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ongoing pursuit of luxury experiences post-pandemic despite rising price pressures
Leading hotel groups look to further expand in Germany
Increasing digitalisation to improve the luxury experience
PROSPECTS AND OPPORTUNITIES
Positive outlook set to encourage further luxury hotel expansion
Operators set to increasingly focus on sustainable solutions
Further technological advancements to offer more personalised and streamlined booking experience
CATEGORY DATA
Table 1 Sales of Experiential Luxury by Category: Value 2019-2024
Table 2 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Experiential Luxury: % Value 2019-2023
Table 4 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
Table 5 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029
LUXURY GOODS IN GERMANY
EXECUTIVE SUMMARY
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 7 Sales of Luxury Goods by Category: Value 2019-2024
Table 8 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 10 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 11 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 13 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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