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Dishwashing in Italy

Publisher Euromonitor International
Published Feb 05, 2025
Length 20 Pages
SKU # EP19599510

Description

For automatic dishwashing, similar to laundry care, consumers are increasingly looking for products that can guarantee the best results but also with shorter cycles. This is the case with Fairy Platinum Plus, the most recent addition by Procter & Gamble to its line of dishwashing products. The product is the most premium product within the company’s dishwashing portfolio and is an all-in-one line of automatic dishwashing tablets that starts with a prewash aimed at rehydrating dried on food first...

Euromonitor International's Dishwashing in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Dishwashing in Italy
Euromonitor International
February 2025
List Of Contents And Tables
DISHWASHING IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
All-in-one solutions welcomed while private label sales benefit from the challenging economic environment
Automatic dishwashing benefits from new product development and increased sales of dishwashers
Deco aiming for a fairer world with products that are kinder to the environment
PROSPECTS AND OPPORTUNITIES
Direct selling losing relevance as e-commerce comes to the fore
New technology and advertising will be key in encouraging consumers to switch to using dishwashers
Brands from adjacent industries venturing into dishwashing but established global players likely to retain their lead
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2019-2024
Table 3 Sales of Dishwashing by Category: % Value Growth 2019-2024
Table 4 NBO Company Shares of Dishwashing: % Value 2020-2024
Table 5 LBN Brand Shares of Dishwashing: % Value 2021-2024
Table 6 Forecast Sales of Dishwashing by Category: Value 2024-2029
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
HOME CARE IN ITALY
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2019-2024
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2019-2024
Table 10 Sales of Home Care by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Home Care: % Value 2020-2024
Table 12 LBN Brand Shares of Home Care: % Value 2021-2024
Table 13 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 14 Distribution of Home Care by Format: % Value 2019-2024
Table 15 Distribution of Home Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Home Care by Category: Value 2024-2029
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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