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Dishwashing in Denmark

Publisher Euromonitor International
Published Feb 05, 2025
Length 18 Pages
SKU # EP19599574

Description

In dishwashing, improvements in product efficacy underpinned volume and value growth in 2024. Households want more effective products that minimise the chore of dishwashing. Consequently, consumers are drawn to hand dishwashing products like Fairy Max Power, which claims to reduce scrubbing on tough fat stains by up to four times. In 2024, Neophos Powerball Ultimate Plus launched in automatic dishwashing tablets, with claims to deliver an intensive clean and shine, and providing three times extr...

Euromonitor International's Dishwashing in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Dishwashing in Denmark
Euromonitor International
February 2025
List Of Contents And Tables
DISHWASHING IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Brands focus on improving effectiveness to drive sales
Sustainability efforts focus on packaging
Energy saving benefits gain consumers’ attention
PROSPECTS AND OPPORTUNITIES
Weak consumer confidence will maintain price sensitivity
Automatic dishwashing will become more prominent
Addressing health concerns will be vital
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2019-2024
Table 3 Sales of Dishwashing by Category: % Value Growth 2019-2024
Table 4 NBO Company Shares of Dishwashing: % Value 2020-2024
Table 5 LBN Brand Shares of Dishwashing: % Value 2021-2024
Table 6 Forecast Sales of Dishwashing by Category: Value 2024-2029
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
HOME CARE IN DENMARK
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2019-2024
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2019-2024
Table 10 Sales of Home Care by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Home Care: % Value 2020-2024
Table 12 LBN Brand Shares of Home Care: % Value 2021-2024
Table 13 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 14 Distribution of Home Care by Format: % Value 2019-2024
Table 15 Distribution of Home Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Home Care by Category: Value 2024-2029
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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