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Digestive Remedies in Japan

Publisher Euromonitor International
Published Sep 22, 2025
Length 25 Pages
SKU # EP20439400

Description

Retail value sales of digestive remedies are set to rise in current terms in Japan in 2025. The category is seeing growth driven primarily by rising unit prices and the expansion of high-value-added products. The continued recovery of lifestyle activities - such as dining out, social drinking, and travel – have supported steady domestic demand, reinforcing the relevance of digestive health solutions in everyday life. Pharmacies remains the dominant sales channel, maintaining its role as the prim...

Euromonitor International's Digestive Remedies in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Diarrhoeal Remedies, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Motion Sickness Remedies, Paediatric Digestive Remedies.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Digestive Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Digestive Remedies in Japan
Euromonitor International
September 2025
List Of Contents And Tables
DIGESTIVE REMEDIES IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Digestive remedies sales bolstered by rising unit prices
Seirogan retains lead, while Travelmin continues anime collaboration and Aneron dispels supply concerns
New OTC strategy: alleviating hay fever symptoms through gut health improvement
PROSPECTS AND OPPORTUNITIES
Digestive remedies market faces slowdown, boosted by exclusion of OTC-like drugs from public health insurance
Private label expansion intensifies price competition - established brand Seirogan looks to differentiate with experience value and survey-based promotion
Switching to OTC and promoting self-medication key to market expansion
CATEGORY DATA
Table 1 Sales of Digestive Remedies by Category: Value 2020-2025
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN JAPAN
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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