
Dietary Supplements in Kenya
Description
Dietary Supplements in Kenya
Consumer spending on dietary supplements in Kenya is growing well, with a notable focus on immune-boosting products since the COVID-19 pandemic. There is a growing awareness of the significance of a balanced diet and the role that dietary supplements can play in addressing deficiencies. Lifestyle changes, longer work hours and a lack of time for nutritious meal preparation are prompting more people to consider vitamin and dietary supplements. Consumers are also prioritising preventive health sol...
Euromonitor International's Dietary Supplements in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
25 Pages
- Dietary Supplements in Kenya
- Euromonitor International
- October 2024
- List Of Contents And Tables
- DIETARY SUPPLEMENTS IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Inflation drives consumers towards more affordable dietary supplement brands
- Growing demand for herbal supplements fuels growth
- High healthcare costs push consumers towards preventive supplements
- PROSPECTS AND OPPORTUNITIES
- E-commerce trend boosts sales of dietary supplements
- Sustainability and ethical sourcing trends set to gain traction
- Enhanced regulations should boost consumer trust in dietary supplements
- CATEGORY DATA
- Table 1 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 2 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 3 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 4 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 5 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 6 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- CONSUMER HEALTH IN KENYA
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 9 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 10 Sales of Consumer Health by Category: Value 2019-2024
- Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 14 Penetration of Private Label by Category: % Value 2019-2024
- Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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