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Dietary Supplements in Japan

Publisher Euromonitor International
Published Sep 22, 2025
Length 26 Pages
SKU # EP20439390

Description

Retail value sales of dietary supplements are expected to rise in current terms in Japan in 2025. During the year, the category has begun to recover from the decline experienced in 2024, which had been triggered by consumer hesitancy following the red yeast rice safety issue. While the overall market showed signs of rebound, the lingering effects of the incident continued to impact certain segments, particularly those with a high proportion of elderly users. Supplements such as garlic, glucosami...

Euromonitor International's Dietary Supplements in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Dietary Supplements in Japan
Euromonitor International
September 2025
List Of Contents And Tables
DIETARY SUPPLEMENTS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Recovery in dietary supplements: consumption of traditional ingredients declines amongst seniors, while proteins and probiotics drive growth
Dietary supplements expands beyond tablets to broaden user base
Preventive healthcare trends align with corporate strategies to expand private labels, enhancing credibility and profitability through expert supervision and data integration
PROSPECTS AND OPPORTUNITIES
Anti-ageing focus and dietary guidelines revision propel growth in dietary supplements, expanding demand for minerals and new needs in bone, vascular, and brain health
Stricter ingredient review and mandatory GMP in response to the red yeast rice issue slow supplement development but offer an opportunity to enhance industry credibility
Integrated beauty solutions combine inner and outer care, companies strengthen dual approach products
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2020-2025
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 3 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 4 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN JAPAN
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 9 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2020-2025
Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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