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Dietary Supplements in Estonia

Publisher Euromonitor International
Published Sep 23, 2025
Length 24 Pages
SKU # EP20439329

Description

In 2025, Estonians maintained supplements in their daily routines but adopted a more pragmatic shopping approach following two inflationary years, resulting in steady rather than spectacular growth. Probiotics and eye-health formulas both expanded faster than the market. Non-herbal supplements remained the backbone of the category, while herbal/traditional remedies recorded modest gains thanks to their natural positioning. In contrast, minerals sales were flat as consumers switched to multinutri...

Euromonitor International's Dietary Supplements in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Dietary Supplements in Estonia
Euromonitor International
September 2025
List Of Contents And Tables
DIETARY SUPPLEMENTS IN ESTONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Well-documented health benefits boost sales of fish oils/omega fatty acids
Allium UPI OÜ benefits from expanded distribution
Pharmacy offer advice, loyalty schemes and private label, helping them defend share
PROSPECTS AND OPPORTUNITIES
Growth supported by an ageing population and holistic wellness trend
Both retailers and manufacturers are accelerating digital tools
Preventive self-care to remain a demand driver
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2020-2025
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 3 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 4 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN ESTONIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 9 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2020-2025
Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 14 Penetration of Private Label by Category: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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