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Dietary Supplements in Denmark

Publisher Euromonitor International
Published Oct 08, 2025
Length 22 Pages
SKU # EP20476124

Description

Sales of dietary supplements have continued to see strong and steady growth in current value terms in 2025. Sales have benefited from the burgeoning health and wellness trend with Danish consumers continuing to focus on adding dietary supplements to their daily routine in order to improve their overall health and fill any gaps in their nutrition. This growing focus on self-care and preventative health measures is driving both the sales of single-ingredient dietary supplements and combination pro...

Euromonitor International's Dietary Supplements in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Dietary Supplements in Denmark
Euromonitor International
October 2025
List Of Contents And Tables
DIETARY SUPPLEMENTS IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health and wellness trend continues to fuel strong demand for dietary supplements
Orkla Care leads a highly competitive category
Online sales on the rise as consumers look for the best deals
PROSPECTS AND OPPORTUNITIES
Increasing knowledge and awareness set to fuel growth in dietary supplements
Private label expected to win share from mid-priced brands
Focus on inner beauty set to fuel demand and inform new product development
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2020-2025
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 3 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 4 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN DENMARK
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 9 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2020-2025
Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2024-2025
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

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