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Dietary Supplements in Bulgaria

Publisher Euromonitor International
Published Sep 25, 2025
SKU # EP20431782

Description

Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dietary supplements industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dietary supplements in Bulgaria report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:
What is the market size of Dietary supplements in Bulgaria?
Which are the leading brands in Dietary supplements in Bulgaria?
How are products distributed in Dietary supplements in Bulgaria?
How has the regulatory and operating environment for Dietary supplements changed in Bulgaria?
How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
How significant are wider health concerns and consumer awareness in determining sales?
Where is future growth expected to be most dynamic?

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising health awareness drives demand for dietary supplements
International and local players expand presence
Pharmacies remain dominant while e-commerce accelerates
PROSPECTS AND OPPORTUNITIES
Ageing, preventive health and education to sustain demand
Technology and innovation to shape future product offerings
Natural, eco-friendly and lifestyle-linked supplements to gain relevance
CATEGORY DATA
Table 1 - Sales of Dietary Supplements by Category: Value 2020-2025
Table 2 - Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 3 - Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 4 - NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 5 - LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 6 - Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 7 - Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 8 - Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 9 - Life Expectancy at Birth 2020-2025
MARKET DATA
Table 10 - Sales of Consumer Health by Category: Value 2020-2025
Table 11 - Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 12 - NBO Company Shares of Consumer Health: % Value 2021-2025
Table 13 - LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 14 - Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 15 - Distribution of Consumer Health by Format: % Value 2020-2025
Table 16 - Distribution of Consumer Health by Format and Category: % Value 2025
Table 17 - Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 18 - Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
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