
Dietary Supplements in Austria
Description
Value sales of dietary supplements increased in 2025 as Austrian consumers continued to prioritise self-care, supported by guidance from public agencies and professional bodies. Beyond the general focus on immunity and everyday wellbeing, demand was buoyed by the category’s breadth and its ability to address specific needs such as digestive comfort, heart and brain function, joint mobility and stress management. A steady stream of information from pharmacies, doctors, health media and online sou...
Euromonitor International's Dietary Supplements in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Dietary Supplements in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
28 Pages
- Dietary Supplements in Austria
- Euromonitor International
- September 2025
- List Of Contents And Tables
- DIETARY SUPPLEMENTS IN AUSTRIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Targeted self-care and broader use cases sustaining demand
- Perrigo consolidates leadership as specialists and private label gain ground
- Pharmacies anchor the channel mix while e-commerce widens choice
- PROSPECTS AND OPPORTUNITIES
- Prevention mindset and self-reliance to underpin steady demand
- Incremental innovation focused on formats, tolerability and targeted blends
- Wellness trade-offs, regulation and sustainability shaping the ceiling for growth
- CATEGORY DATA
- Table 1 Sales of Dietary Supplements by Category: Value 2020-2025
- Table 2 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
- Table 3 Sales of Dietary Supplements by Positioning: % Value 2020-2025
- Table 4 NBO Company Shares of Dietary Supplements: % Value 2021-2025
- Table 5 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
- Table 6 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
- Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
- CONSUMER HEALTH IN AUSTRIA
- EXECUTIVE SUMMARY
- Consumer Health in 2025: The big picture
- Key trends in 2025
- Competitive landscape
- Channel developments
- What next for Consumer Health?
- MARKET INDICATORS
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
- Table 9 Life Expectancy at Birth 2020-2025
- MARKET DATA
- Table 10 Sales of Consumer Health by Category: Value 2020-2025
- Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
- Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
- Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
- Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
- Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
- Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
- Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
- Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- Summary 1 OTC: Switches 2024-2025
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 2 Research Sources
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