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Dietary Supplements in Australia

Publisher Euromonitor International
Published Sep 18, 2025
Length 32 Pages
SKU # EP20423699

Description

Sales of dietary supplements have seen strong growth in current value terms in 2025, driven by growing consumer interest in health and wellbeing. Gut health has emerged as a key concern, shaped by Australian lifestyle and dietary habits and a deeper consumer understanding of the gut’s role in regulating mood, stress response and overall mental wellbeing. Mental health and emotional resilience have become pressing issues, particularly among younger Australians facing daily stress and anxiety. The...

Euromonitor International's Dietary Supplements in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

32 Pages
Dietary Supplements in Australia
Euromonitor International
September 2025
List Of Contents And Tables
DIETARY SUPPLEMENTS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers seeking solutions for emotional, digestive and holistic health
Local brands benefit from their reputation for safety, quality and transparency
TGA continues to ensure the quality, safety and efficacy of listed medicines in 2025
PROSPECTS AND OPPORTUNITIES
Sales set to focus on digestive and mental health, brain function, joint support and immunity
Market opportunities exist for omnichannel innovation and direct-to-consumer sales
Regulatory headwinds could lead to alternative delivery systems
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2020-2025
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 3 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 4 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN AUSTRALIA
EXECUTIVE SUMMARY
Consumer health in 2025: The big picture
2025 Key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 9 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2020-2025
Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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