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Dermatologicals in Italy

Publisher Euromonitor International
Published Oct 23, 2025
Length 25 Pages
SKU # EP20503423

Description

In 2025, dermatologicals in Italy recorded relatively flat growth, marking the end of the upturn caused by the pandemic. Antiparasitics/lice (head and body) treatments, medicated shampoos, antifungals and antiseptics, were supported almost exclusively by price increases, whilst volume sales declined reflecting weaker consumer demand and overall maturity. By contrast, hair loss products and antipruritics continue to show signs of growth in both volume and value terms, supported by the rising inci...

Euromonitor International's Dermatologicals in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Cold Sore Treatments, Haemorrhoid Treatments, Hair Loss Treatments, Medicated Shampoos, Nappy (Diaper) Rash Treatments, Paediatric Dermatologicals, Topical Allergy Remedies/Antihistamines, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Dermatologicals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Dermatologicals in Italy
Euromonitor International
October 2025
List Of Contents And Tables
DERMATOLOGICALS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Mixed performance in dermatologicals
Bayer SpA maintains solid lead in dermatologicals
Pharmacies attract consumers with professional advice and detailed product knowledge
PROSPECTS AND OPPORTUNITIES
Antipruritics and hair loss treatments to outperform other categories
External threats posed from skincare and food supplements
Evolution of pharmacy channel offers growth potential
CATEGORY DATA
Table 1 Sales of Dermatologicals by Category: Value 2020-2025
Table 2 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 4 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 5 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 6 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 7 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 9 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2020-2025
Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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