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Depilatories in New Zealand

Publisher Euromonitor International
Published Jul 15, 2025
Length 19 Pages
SKU # EP20215118

Description

Depilatories saw sluggish value growth in New Zealand in 2024, with volume creeping back towards a positive performance compared to 2023. While this denotes steady demand, the category is also starting to mature, which suppressed potentially stronger growth. In the current economic climate, consumers are cautious about how they spend their money, and while personal care items are important, consumers are unlikely to have expanded their range of products in the past 12 months. Consumers who are a...

Euromonitor International's Depilatories in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Depilatories in New Zealand
Euromonitor International
July 2025
List Of Contents And Tables
DEPILATORIES IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sluggish growth for depilatories as category starts to mature
Top brands leverage brand reputations and consumer awareness to maintain their positions
Supermarkets maintain popularity in a cross-category trend
PROSPECTS AND OPPORTUNITIES
Low and steady growth expected as the category matures
Adapting to changing consumer perceptions of beauty and personal care
Focus on skin health to be the main driver of innovation in the category
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2019-2024
Table 2 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
Table 4 NBO Company Shares of Depilatories: % Value 2020-2024
Table 5 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 6 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN NEW ZEALAND
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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