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Depilatories in the United Kingdom

Published Jun 03, 2025
Length 21 Pages
SKU # EP20080948

Description

Depilatories saw modest current value growth in the UK in 2024 driven by an increasing consumer focus on personal grooming and self-care. Even though inflation slowed down in 2024, prices continued to rise, which supported current value growth even as volumes stagnated. The category also saw gains from ongoing innovation, particularly in women's razors and blades, where brands are focusing on sustainability and skinification benefits. As consumers continue to prioritise convenience, at-home solu...

Euromonitor International's Depilatories in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Depilatories in the United Kingdom
Euromonitor International
June 2025
List Of Contents And Tables
DEPILATORIES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Steady growth sustained by traditional shaving products
Brand success fuelled by effective strategic collaborations.
Growing demand for budget-friendly options challenges specialist retailer dominance
PROSPECTS AND OPPORTUNITIES
Innovation set to drive future growth
Brands continue to build customer confidence through marketing efforts
Shifting grooming habits
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2019-2024
Table 2 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
Table 4 NBO Company Shares of Depilatories: % Value 2020-2024
Table 5 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 6 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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