Depilatories in Pakistan

In 2024, depilatories in Pakistan recorded robust growth. While economic pressures made consumers more cautious with their spending, hair removal remained an essential routine, especially for women preparing for weddings, Eid, and formal events. Social media tutorials promoting at-home waxing and shaving routines further supported category demand.

Euromonitor International's Depilatories in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Depilatories in Pakistan
Euromonitor International
May 2025
List Of Contents And Tables
DEPILATORIES IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hair removal remains an essential routine
Veet leads with strong brand recognition, widespread availability, and a diverse product range
Small local grocers offer convenience and informal credit
PROSPECTS AND OPPORTUNITIES
Rosy outlook over the forecast period
Women’s razors and blades to grow as the taboo around usage weakens
Innovation to focus on sensitive skin formulations, convenient at-home usage, and value packs
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2019-2024
Table 2 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Depilatories: % Value 2020-2024
Table 4 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 5 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN PAKISTAN
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care ?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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