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Depilatories in Kenya

Publisher Euromonitor International
Published Aug 29, 2025
Length 17 Pages
SKU # EP20363777

Description

In 2024, retail sales of depilatories in Kenya continued to grow in current value terms, driven by a stronger focus on personal grooming, especially among younger consumers. As disposable incomes rise, advanced and convenient hair removal products have become more affordable, while Western beauty trends, amplified through social media, are further amplifying demand. The market is also seeing the introduction of a wider variety of products catering to different skin types and preferences, support...

Euromonitor International's Depilatories in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

17 Pages
Depilatories in Kenya
Euromonitor International
August 2025
List Of Contents And Tables
DEPILATORIES IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising interest in personal grooming drives growth
Reckitt Benckiser remains leading player, despite increased competition
Supermarkets maintain their lead while e-commerce gains strength
PROSPECTS AND OPPORTUNITIES
Hair removals/bleaches to lead growth as consumer demand more sophisticated products
Convenience and comfort will drive shift away from traditional razors
Product differentiation and focus on reusable and refillable options will be key manufacturer strategies
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2019-2024
Table 2 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Depilatories: % Value 2020-2024
Table 4 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 5 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN KENYA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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