
Depilatories in Italy
Description
Depilatories saw moderate growth in value and volume terms in 2024. The category is facing strong competition from other hair removal techniques and professional services, such as waxing and advanced technologies such as laser treatments and epilation. More stable inflation enabled more consumers to turn to these alternatives that generally offer longer lasting results and which are therefore often preferred by consumers. Furthermore, volume sales of hair removers/bleaches declined in 2024 due t...
Euromonitor International's Depilatories in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Depilatories in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
24 Pages
- Depilatories in Italy
- Euromonitor International
- May 2025
- List Of Contents And Tables
- DEPILATORIES IN ITALY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Women’s razors and blades the standout category as consumers look for convenience
- Gillette cuts through the competition
- Value and convenience key to distribution
- PROSPECTS AND OPPORTUNITIES
- Women’s razors and blades set to be the focus of growth and development
- Younger consumers represent a key consumer base for depilatories
- Sustainability concerns expected to inform innovation and new product development
- CATEGORY DATA
- Table 1 Sales of Depilatories by Category: Value 2019-2024
- Table 2 Sales of Depilatories by Category: % Value Growth 2019-2024
- Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
- Table 4 NBO Company Shares of Depilatories: % Value 2020-2024
- Table 5 LBN Brand Shares of Depilatories: % Value 2021-2024
- Table 6 Forecast Sales of Depilatories by Category: Value 2024-2029
- Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
- BEAUTY AND PERSONAL CARE IN ITALY
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care ?
- MARKET DATA
- Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Search Inside Report
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.