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Depilatories in India

Publisher Euromonitor International
Published Aug 29, 2025
Length 20 Pages
SKU # EP20363796

Description

Sales of depilatories saw double-digit growth in India in current value terms in 2024, reflecting the deepening importance of personal grooming routines across diverse consumer segments. Hair removers/bleaches continued to lead both in market size and growth in 2024, driven by consumers increasingly adopting these products as essential parts of their skin care and beauty routines. Women, particularly in urban areas, are moving beyond occasional use to regular, multi-step hair removal rituals tha...

Euromonitor International's Depilatories in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Depilatories in India
Euromonitor International
August 2025
List Of Contents And Tables
DEPILATORIES IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Depilatories maintains double-digit growth trajectory in 2024
Veet retains the lead with another year of dynamic growth
Offline retail continues to dominate but the online market is evolving
PROSPECTS AND OPPORTUNITIES
Evolving grooming norms to expand the core user base and fuel long-term adoption
Growing adoption of alternative products and services to put pressure on depilatories
Sales should benefit from consumer segmentation and tailored product positioning
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2019-2024
Table 2 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
Table 4 NBO Company Shares of Depilatories: % Value 2020-2024
Table 5 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 6 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN INDIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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