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Depilatories in Guatemala

Publisher Euromonitor International
Published May 13, 2025
Length 20 Pages
SKU # EP20050014

Description

Depilatories registered positive growth in current value terms in Guatemala in 2024, although volume sales saw a more modest increase. This reflects the already high market penetration of affordable disposable razors, which remain widely accessible across income groups. Cultural beauty norms - particularly the preference amongst Guatemalan women for smooth, hair-free skin - continue to underpin demand, a trend now being embraced by younger generations who are also showing a heightened interest i...

Euromonitor International's Depilatories in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Depilatories in Guatemala
Euromonitor International
May 2025
List Of Contents And Tables
DEPILATORIES IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Guatemalans continue to favour disposable razors, with skin care attributes gaining traction
Brands offer targeted shaving solutions
Grocery outlets continue to dominate distribution, but pharmacies look to strengthen their position
PROSPECTS AND OPPORTUNITIES
Limited uptake of premium products
More accessible pricing to expand reach of permanent hair removal methods
Skinification trend will gain ground in depilatories
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2019-2024
Table 2 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Depilatories: % Value 2020-2024
Table 4 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 5 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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