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Depilatories in Germany

Publisher Euromonitor International
Published Jul 09, 2025
Length 19 Pages
SKU # EP20199688

Description

Value sales of depilatories increased in Germany in 2024. Despite competition from salon treatments and more permanent cosmetic procedures such as laser hair removal, depilatories experienced positive performance due to its affordability and ease of use. Clean aesthetics are still widely associated with hairlessness and remain a strong cultural driver in Germany. Innovations that speed up, simplify and make the hair removal process more comfortable, such as new cream formats or ergonomic razors,...

Euromonitor International's Depilatories in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Depilatories in Germany
Euromonitor International
July 2025
List Of Contents And Tables
DEPILATORIES IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Convenience and affordability support the sales of depilatories in 2024
Procter & Gamble maintains its lead while private label gains ground among younger consumers
Health and personal care stores remain the preferred sales channel for depilatories
PROSPECTS AND OPPORTUNITIES
Growth is expected to be challenged by salon-professional treatments
Top players are likely to retain their positions thanks to brand trust and widespread availability
Retail e-commerce sales of depilatories are expected to grow at a slow pace
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2019-2024
Table 2 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
Table 4 NBO Company Shares of Depilatories: % Value 2020-2024
Table 5 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 6 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN GERMANY
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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