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Depilatories in Georgia

Publisher Euromonitor International
Published May 13, 2025
Length 18 Pages
SKU # EP20049991

Description

In 2024, value sales of depilatories increased in Georgia, driven by growing awareness of personal grooming. Depilatories continued to gain popularity, offering a convenient at-home alternative to professional salon treatments. These goods offer affordability compared to salon-based hair removal services, while appealing to budget-conscious consumers. Ongoing innovations in product formulations, such as fast-acting creams and longer-lasting results, have enhanced the overall user experience and...

Euromonitor International's Depilatories in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Depilatories in Georgia
Euromonitor International
May 2025
List Of Contents And Tables
DEPILATORIES IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth in depilatories is bolstered by ongoing innovations and affordability
Procter & Gamble retains the lead while Veet from Reckitt Benckiser improves its share
Pharmacies increase share as consumers appreciate a wide variety of goods and professional advice
PROSPECTS AND OPPORTUNITIES
The expansion of modern retailers and sales of women’s pre-shave are set to support forecast growth
Disposable razors are expected to gain ground above reusable options
The declining cost of laser epilation will challenge sales of depilatory products
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2019-2024
Table 2 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Depilatories: % Value 2020-2024
Table 4 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 5 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN GEORGIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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