Depilatories in Estonia

Depilatories in Estonia enjoyed stability in 2024, with growth largely driven by price adjustments and regular demand for razors and blades. While consumer routines were relatively stable, the return of travel and social events boosted purchases during the spring and summer. Supermarkets and discounters helped push volume sales through multi-pack promotions, while consumers sought affordable, no-fuss solutions for at-home grooming.

Euromonitor International's Depilatories in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Depilatories in Estonia
Euromonitor International
May 2025
List Of Contents And Tables
DEPILATORIES IN ESTONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Uplift in socialising and travel boosts depilation usage occasions
Procter & Gamble Services Eesti OÜ bolsters its firm lead
Supermarkets elevate position offering one-stop solution for hair removal
PROSPECTS AND OPPORTUNITIES
Mature depilatories category faces muted growth
Body hair diversity poses some challenges
Skin-first functionality to drive innovation
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2019-2024
Table 2 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Depilatories: % Value 2020-2024
Table 4 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 5 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN ESTONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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