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Depilatories in Colombia

Publisher Euromonitor International
Published May 12, 2025
Length 20 Pages
SKU # EP20050276

Description

Sales of depilatories in Colombia were bolstered by the “home spa” trend in 2024, resulting in moderate current value growth. With depilatory systems gaining popularity in line with the ""affordable indulgence"" trend, local consumers are seeking ways to recreate the spa experience at home to mitigate spending outside the home. Women’s pre-shave products experienced the fastest growth but faced cross-category competition from foaming shower gel and even hair conditioner, both of which can serve as...

Euromonitor International's Depilatories in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Depilatories in Colombia
Euromonitor International
May 2025
List Of Contents And Tables
DEPILATORIES IN COLOMBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic uncertainties inspire “home spa” trends in 2024, benefiting depilatories
Reckitt Benckiser maintains its overall strength, while Proctor & Gamble dominates women’s pre-shave
Hypermarkets remains a popular channel for depilatories in Colombia
PROSPECTS AND OPPORTUNITIES
Women’s razors and blades poised for highest growth rate in the coming years
Sustainability will continue to shape the development of depilatories
Product innovation will increasingly prioritise multifunctionality
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2019-2024
Table 2 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
Table 4 NBO Company Shares of Depilatories: % Value 2020-2024
Table 5 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 6 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN COLOMBIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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