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Depilatories in China

Publisher Euromonitor International
Published May 09, 2025
Length 20 Pages
SKU # EP20022021

Description

In 2024, depilatories in China remained almost static in retail current value terms, with only a negligible increase in sales seen. Many Chinese women favour depilation, and continue to purchase such products. Women’s razors and blades saw the most dynamic performance in 2024, with sales rising in the high single digits in current value terms. As brands continue to offer upgraded high-quality shaving products that meet the needs of women, such as razors with multi-blade designs and lubrication s...

Euromonitor International's Depilatories in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Depilatories in China
Euromonitor International
May 2025
List Of Contents And Tables
DEPILATORIES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Women’s razors and blades performs well, at the expense of hair removers/bleaches
Leading player Schick also sees the strongest growth
Retail e-commerce offers the widest product range
PROSPECTS AND OPPORTUNITIES
Demand for high-quality products will continue to rise, driving value growth
Skin care expected to be a more important element in new products
Segmentation expected to increase in depilatories
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2019-2024
Table 2 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
Table 4 NBO Company Shares of Depilatories: % Value 2020-2024
Table 5 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 6 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN CHINA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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