
Depilatories in Austria
Description
Depilatories continued to account for the smallest share of overall beauty and personal care value sales in Austria, yet the category remained stable in 2024. Hair removal remained an integral part of grooming routines for many women in Austria, particularly as smooth, shaved legs and underarms were still widely regarded as a beauty ideal. This cultural norm ensured consistent demand for hair removal products, even in a relatively mature market. In 2024, the category benefited from several facto...
Euromonitor International's Depilatories in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
23 Pages
- Depilatories in Austria
- Euromonitor International
- June 2025
- List Of Contents And Tables
- DEPILATORIES IN AUSTRIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sustainability and intimate care trends support stable performance in a small category
- Trusted brand leadership meets rising private label momentum
- Health and personal care stores remain dominant as new formats emerge
- PROSPECTS AND OPPORTUNITIES
- Hair removal will remain a staple of beauty routines, supporting steady growth in value sales
- Professional-grade results at home will shape the next wave of product development
- Sustainability and skin sensitivity will drive innovation across formats
- CATEGORY DATA
- Table 1 Sales of Depilatories by Category: Value 2019-2024
- Table 2 Sales of Depilatories by Category: % Value Growth 2019-2024
- Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
- Table 4 NBO Company Shares of Depilatories: % Value 2020-2024
- Table 5 LBN Brand Shares of Depilatories: % Value 2021-2024
- Table 6 Forecast Sales of Depilatories by Category: Value 2024-2029
- Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
- BEAUTY AND PERSONAL CARE IN AUSTRIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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