
Deodorants in New Zealand
Description
Deodorants maintained positive sales in New Zealand in 2024, at low levels of value growth and with volume returning to a positive performance. Deodorants benefit from baseline demand, as consumers continue to purchase essential personal care products, despite the cost-of-living pressures. With heightened awareness of hygiene and social etiquette, consumers are using products like deodorants to help with this cause. Consumers in New Zealand spend many hours outdoors and in social environments, s...
Euromonitor International's Deodorants in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Deodorants in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
20 Pages
- Deodorants in New Zealand
- Euromonitor International
- July 2025
- List Of Contents And Tables
- DEODORANTS IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Consistent demand for deodorants, despite cost-of-living pressures
- Unilever’s strong brand presence results in a mature competitive landscape
- Consumers continue to prefer supermarkets for essential personal care products
- PROSPECTS AND OPPORTUNITIES
- Consistent demand for deodorants will boost stronger sales
- Mass deodorants will continue to drive category performance
- Product innovation blurring the lines between deodorants and fragrances
- CATEGORY DATA
- Table 1 Sales of Deodorants by Category: Value 2019-2024
- Table 2 Sales of Deodorants by Category: % Value Growth 2019-2024
- Table 3 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
- Table 4 NBO Company Shares of Deodorants: % Value 2020-2024
- Table 5 LBN Brand Shares of Deodorants: % Value 2021-2024
- Table 6 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
- Table 7 Forecast Sales of Deodorants by Category: Value 2024-2029
- Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
- Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
- BEAUTY AND PERSONAL CARE IN NEW ZEALAND
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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