Deodorants in South Korea

In 2024, deodorants remained the smallest beauty and personal care category in South Korea, and maintained a slight declining trend in retail current value terms. The consumer preference for antiperspirants is lower compared with body mists (also included within deodorants) and with fragrances, and product development is also slower. Genetic factors also contribute to less body odour for South Koreans, which limits sales, while for those who do have a problem with hyperhidrosis, OTC products suc...

Euromonitor International's Deodorants in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.