In 2024, value sales of deodorants increased in Portugal, with both the men’s and women’s segments showing steady growth. Brands that placed greater emphasis on fragranced formulations outperformed, reflecting consumer preference for products that combine efficacy with a fragrant scent.
Euromonitor International's Deodorants in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Deodorants in Portugal
- Euromonitor International
- May 2025
- List Of Contents And Tables
- DEODORANTS IN PORTUGAL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Deodorant sticks drive growth as consumers appreciate fragranced formulations and efficacy
- A strong year for Procter & Gamble as Old Spice appeals to younger consumers
- Supermarkets lead distribution as consumers seek deodorants at competitive prices
- PROSPECTS AND OPPORTUNITIES
- Active lifestyles and the development of deodorant sticks is set to drive positive growth
- Supermarkets is expected to lead distribution as new players enter the market
- Sustainability and efficacy are set to be the focus of product innovation
- CATEGORY DATA
- Table 1 Sales of Deodorants by Category: Value 2019-2024
- Table 2 Sales of Deodorants by Category: % Value Growth 2019-2024
- Table 3 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
- Table 4 NBO Company Shares of Deodorants: % Value 2020-2024
- Table 5 LBN Brand Shares of Deodorants: % Value 2021-2024
- Table 6 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
- Table 7 Forecast Sales of Deodorants by Category: Value 2024-2029
- Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
- Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
- BEAUTY AND PERSONAL CARE IN PORTUGAL
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- Key trends in 2024
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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