Deodorants in the Philippines

Deodorants in the Philippines witnessed robust demand as these products are needed to support everyday hygiene. Staying fresh and sweat-free can be challenging in the Philippines due to the tropical weather where regular high temperatures make deodorants an essential personal care product. The unusually high temperatures seen in 2024 amplified the importance of deodorants among the local population. Moreover, the increased mobility of consumers and higher incidence of active lifestyles were key...

Euromonitor International's Deodorants in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Deodorants in the Philippines
Euromonitor International
May 2025
List Of Contents And Tables
DEODORANTS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hotter weather and modern lifestyles support strong demand
Promotional initiatives strengthen the value proposition of market leaders
Traditional store-based retailers face competition from retail e-commerce
PROSPECTS AND OPPORTUNITIES
Long-lasting and fragrant deodorants have opportunity to thrive
Organic deodorants to remain a key part of Filipino culture
Integration of beauty related ingredients and expansion of ergonomic formats
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2019-2024
Table 2 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Deodorants: % Value 2020-2024
Table 5 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
Table 7 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN THE PHILIPPINES
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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