Deodorants in the Netherlands

Retail value sales of deodorants increased in 2024, supported by further rises in average unit prices. However, volume growth remained minimal, reflecting the maturity of the category. As a staple in daily hygiene routines, deodorants continued to see stable demand, but growth is increasingly being driven by pricing dynamics and premiumisation rather than expanding usage occasions.

Euromonitor International's Deodorants in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.