
Deodorants in Malaysia
Description
In 2024, deodorants in Malaysia posted its strongest retail volume and current value growth rates of the review period. The growth in retail current value sales remained faster than the increases in retail volume sales at the end of the review period. This was partly due to inflationary pressure on prices, although the rise in the offer of and demand for deodorants with natural/organic ingredients also boosted retail value sales. Increasingly, consumers prefer more natural ingredients as they ar...
Euromonitor International's Deodorants in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Deodorants in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
23 Pages
- Deodorants in Malaysia
- Euromonitor International
- May 2025
- List Of Contents And Tables
- DEODORANTS IN MALAYSIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Consumers show a stronger preference for deodorants with natural/organic ingredients amidst the emerging clean beauty trend
- Beiersdorf outperforms rivals through constant launches of deodorants promoting enhanced efficacy
- Price promotions and interesting selections draw consumers of deodorants to health and personal care stores
- PROSPECTS AND OPPORTUNITIES
- Deodorants players to emphasise higher quality and efficacy in their ranges
- Increasing popularity of serum-based deodorants promotes skinification trend
- Clean beauty positioning to drive new product development
- CATEGORY DATA
- Table 1 Sales of Deodorants by Category: Value 2019-2024
- Table 2 Sales of Deodorants by Category: % Value Growth 2019-2024
- Table 3 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
- Table 4 NBO Company Shares of Deodorants: % Value 2020-2024
- Table 5 LBN Brand Shares of Deodorants: % Value 2021-2024
- Table 6 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
- Table 7 Forecast Sales of Deodorants by Category: Value 2024-2029
- Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
- Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
- BEAUTY AND PERSONAL CARE IN MALAYSIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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