Deodorants in Japan

In 2024, deodorants experienced significant retail current value growth in Japan, due to a record-breaking hot summer, and an unusually prolonged period of high temperatures, lasting until October/November. However, growth was not just a result of the weather, but also due to increased awareness of hygiene and social etiquette, in addition to price increases, and a shift towards higher value-added products. As a result, in 2024 sales of deodorants returned almost to the pre-pandemic level of 201...

Euromonitor International's Deodorants in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.