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Deodorants in Italy

Publisher Euromonitor International
Published May 13, 2025
Length 25 Pages
SKU # EP20050140

Description

Deodorants saw strong growth in value and volume terms in 2024, with deodorant sprays and sticks proving particularly successful. Deodorant sprays, in particular, are appreciated for their effectiveness and convenience, while sticks have gained popularity due to their ability to offer long-lasting protection without being sticky. On the other hand, deodorant creams have shown more moderate growth. This is due to the fact that consumers tend to prefer formats that are easier to apply and which ar...

Euromonitor International's Deodorants in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Deodorants in Italy
Euromonitor International
May 2025
List Of Contents And Tables
DEODORANTS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sticks and sprays driving growth
Sodalco launches new range targeting pre-teen girls
E-commerce opening up new opportunities for deodorants
PROSPECTS AND OPPORTUNITIES
Sprays projected to remain the key growth driver backed by new innovations
Men’s deodorants and products for intimate areas showing promise
Health and sustainability likely to be the focus of innovation
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2019-2024
Table 2 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Deodorants: % Value 2020-2024
Table 5 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
Table 7 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN ITALY
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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