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Deodorants in Guatemala

Publisher Euromonitor International
Published May 13, 2025
Length 21 Pages
SKU # EP20050041

Description

Retail sales of deodorants in Guatemala demonstrated a strong performance in current value terms in 2024, outpacing growth across the wider beauty and personal care market. Key factors contributing to this positive performance include increased consumer demand for affordable products that offer pleasant, long-lasting aromas - positioning deodorants as a cost-effective alternative to higher-priced fragrances. This trend has gained further traction in the context of the rising cost of living in re...

Euromonitor International's Deodorants in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Deodorants in Guatemala
Euromonitor International
May 2025
List Of Contents And Tables
DEODORANTS IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Innovative, longer-lasting fragrances and impact of climate change drive demand
Clinical claims emerge as competitive advantage in premium deodorant offerings
Channel diversification intensifies as consumers seek affordability
PROSPECTS AND OPPORTUNITIES
Affordability will prevail when choosing a deodorant format
Guatemalans will place greater emphasis on sensory experiences
Skin care ingredients are increasingly included in deodorants
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2019-2024
Table 2 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Deodorants: % Value 2020-2024
Table 5 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
Table 7 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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