
Deodorants in China
Description
In 2024, seeing a growth performance better than that of overall beauty and personal care, deodorants witnessed slow growth in retail current value terms in China in 2024. However, growth was from a very low base, with deodorants remaining the smallest category within beauty and personal care in China in value terms. Many Chinese consumers do not consider these products to be essential, and sales have not expanded significantly for many years; indeed, current value sales were lower in 2024 than...
Euromonitor International's Deodorants in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Deodorants in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
20 Pages
- Deodorants in China
- Euromonitor International
- May 2025
- List Of Contents And Tables
- DEODORANTS IN CHINA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Slow growth for a small category
- Increasing fragmentation as the share of the smallest players sees growth
- Although warehouse clubs rises, retail e-commerce continues to dominate
- PROSPECTS AND OPPORTUNITIES
- Skin care expected to be increasingly incorporated in deodorants
- Children’s deodorants likely to offer growth opportunities
- Trend towards fragrance-inspired deodorants anticipated
- CATEGORY DATA
- Table 1 Sales of Deodorants by Category: Value 2019-2024
- Table 2 Sales of Deodorants by Category: % Value Growth 2019-2024
- Table 3 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
- Table 4 NBO Company Shares of Deodorants: % Value 2020-2024
- Table 5 LBN Brand Shares of Deodorants: % Value 2021-2024
- Table 6 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
- Table 7 Forecast Sales of Deodorants by Category: Value 2024-2029
- Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
- Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
- BEAUTY AND PERSONAL CARE IN CHINA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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