Report cover image

Deodorants in Austria

Published Jun 23, 2025
Length 24 Pages
SKU # EP20156231

Description

Deodorants enjoyed a strong position in Austria in 2024, with high hygiene standards among the local population supporting consistent demand. Deodorant use remained an integral part of daily grooming routines for many consumers, contributing to positive value sales growth during the year. A key driver of growth was the increased interest in long-lasting deodorant protection using clean and safe ingredients. As ingredient awareness continued to rise in Austria, many consumers actively avoided pot... Euromonitor International's Deodorants in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Deodorants market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

24 Pages
Deodorants in Austria
Euromonitor International
June 2025
List Of Contents And Tables
DEODORANTS IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Natural formulations and consumer interest in clean ingredients supported growth
Trusted brands and private label drove competition in an evolving market
Widespread access and innovation in delivery supported strong retail performance
PROSPECTS AND OPPORTUNITIES
Consumer focus on clean ingredients and strong protection will shape product demand
Premium deodorants to see modest growth as consumers weigh value and ethics
Sustainability and functional innovation to underpin product development
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2019-2024
Table 2 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Deodorants: % Value 2020-2024
Table 5 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
Table 7 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

How Do Licenses Work?
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.