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Debit Cards in Turkey

Publisher Euromonitor International
Published Jan 22, 2025
Length 20 Pages
SKU # EP19535696

Description

Debit Cards in Turkey


In 2024, debit cards in Turkey maintained on an upward trajectory building on the momentum gained in previous years. The waning impact of the pandemic has accelerated the transition from cash to digital payments and particularly debit cards. The widespread availability of contactless debit cards has encouraged consumers to use their debit cards for small purchases, while saving their credit cards for more expensive purchases. Leading banks in Turkey, such as YapiKrediBankasi, HalkBankasi, Akbank...

Euromonitor International's Debit Card Transactions in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Debit Card Transactions, Personal Debit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Debit Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Debit Cards in Turkey
Euromonitor International
January 2025
List Of Contents And Tables
DEBIT CARDS IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Solid growth momentum for debit cards in Turkey
Security measures are a key focus in 2024
Debit cards have become increasingly popular on campus
PROSPECTS AND OPPORTUNITIES
Promotion of debit cards alongside credit applications will support category growth
Debit card accounts with small credit balances attract consumers
Higher debit card usage among younger generations
CATEGORY DATA
Table 1 Debit Cards: Number of Cards in Circulation 2019-2024
Table 2 Debit Cards Transactions 2019-2024
Table 3 Debit Cards in Circulation: % Growth 2019-2024
Table 4 Debit Cards Transactions: % Growth 2019-2024
Table 5 Debit Cards: Number of Cards by Issuer 2019-2023
Table 6 Debit Cards: Number of Cards by Operator 2019-2023
Table 7 Debit Cards Payment Transaction Value by Issuer 2019-2023
Table 8 Debit Cards Payment Transaction Value by Operator 2019-2023
Table 9 Forecast Debit Cards: Number of Cards in Circulation 2024-2029
Table 10 Forecast Debit Cards Transactions 2024-2029
Table 11 Forecast Debit Cards in Circulation: % Growth 2024-2029
Table 12 Forecast Debit Cards Transactions: % Growth 2024-2029
FINANCIAL CARDS AND PAYMENTS IN TURKEY
EXECUTIVE SUMMARY
Financial cards and payments in 2024: The big picture
2024 key trends
E-commerce growth boosts credit card transaction
Competitive landscape
What next for financial cards and payments?
MARKET INDICATORS
Table 13 Number of POS Terminals: Units 2019-2024
Table 14 Number of ATMs: Units 2019-2024
Table 15 Value Lost to Fraud 2019-2024
Table 16 Card Expenditure by Location 2024
Table 17 Financial Cards in Circulation by Type: % Number of Cards 2019-2024
Table 18 Domestic versus Foreign Spend 2024
MARKET DATA
Table 19 Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 20 Financial Cards by Category: Number of Accounts 2019-2024
Table 21 Financial Cards Transactions by Category: Value 2019-2024
Table 22 Financial Cards by Category: Number of Transactions 2019-2024
Table 23 Consumer Payments by Category: Value 2019-2024
Table 24 Consumer Payments by Category: Number of Transactions 2019-2024
Table 25 M-Commerce by Category: Value 2019-2024
Table 26 M-Commerce by Category: % Value Growth 2019-2024
Table 27 Financial Cards: Number of Cards by Issuer 2019-2023
Table 28 Financial Cards: Number of Cards by Operator 2019-2023
Table 29 Financial Cards: Card Payment Transactions Value by Operator 2019-2023
Table 30 Financial Cards: Card Payment Transactions Value by Issuer 2019-2023
Table 31 Forecast Financial Cards by Category: Number of Cards in Circulation 2024-2029
Table 32 Forecast Financial Cards by Category: Number of Accounts 2024-2029
Table 33 Forecast Financial Cards Transactions by Category: Value 2024-2029
Table 34 Forecast Financial Cards by Category: Number of Transactions 2024-2029
Table 35 Forecast Consumer Payments by Category: Value 2024-2029
Table 36 Forecast Consumer Payments by Category: Number of Transactions 2024-2029
Table 37 Forecast M-Commerce by Category: Value 2024-2029
Table 38 Forecast M-Commerce by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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