Category: Cosmetics
Cosmetics market research reports by Euromonitor International
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Mass Beauty and Personal Care in Cameroon
Mass Beauty and Personal Care in Cameroon The “Made in Cameroon” logo, one which started in the food industry, has rapidly gained traction and spread across other industries including beauty and personal care. As the Cameroonian government touted its import substitution policy in order to boost the ... Read More
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Mass Beauty and Personal Care in Kenya
Mass Beauty and Personal Care in Kenya Mass brands saw popularity in 2022, thanks to their lower prices being favoured by price-sensitive consumers facing inflationary pressures. Indeed, consumers are prioritising essentials over luxury items, which is also a continuation of trends seen during the e ... Read More
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Where Consumers Shop for Beauty and Personal Care
Where Consumers Shop for Beauty and Personal Care Beauty and personal care sales fell in 2022, amid strong inflationary pressure. Consumers are looking for convenience and are decreasingly channel loyal. In this scenario, retailers have widely adopted omnichannel strategies. E-commerce has seen stro ... Read More
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Beauty and Personal Care in Australia
Beauty and Personal Care in Australia Rising costs and squeezed household budgets in 2022 resulted in Australians reconsidering their spending habits, with many trading down to more affordable options and being more selective with their expenditure, whilst still giving themselves permission to indul ... Read More
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Colour Cosmetics in Australia
Colour Cosmetics in Australia Colour cosmetics experienced more dynamic growth rates in 2022, with consumers returning to pre-pandemic lifestyles due to an easing of restrictions. Although 2021’s more bold styles and heavier use of colour cosmetics subsided, Australians continued to use various cosm ... Read More
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Uncovering C-Beauty: Growth Strategies and Market Outlook
Uncovering C-Beauty: Growth Strategies and Market Outlook C-beauty brands outperformed the market in China in the last five years, particularly in skin care and colour cosmetics. Benefiting from strong digital capabilities and marketing strategies, C-beauty is winning younger consumers. However, the ... Read More
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Mass Beauty and Personal Care in Tunisia
Mass Beauty and Personal Care in Tunisia Countless new products were developed by local industry players in Tunisia in 2022. The Tunisian beauty and personal care industry is endeavouring to compete with international players by launching new brands at affordable prices compared to imported ones. In ... Read More
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Premium Beauty and Personal Care in Tunisia
Premium Beauty and Personal Care in Tunisia Due to the economic crisis and the currency reserves that are in continuous decline, the Ministry of Trade opted to implement new rules on the importation of premium beauty and personal care products. Companies that want to import beauty and personal care ... Read More
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Colour Cosmetics in Tunisia
Colour Cosmetics in Tunisia After two tight years in 2020 and 2021 due to the onset of COVID-19, 2022 proved to be a year of recovery for sales of colour cosmetics in Tunisia. During the height of the pandemic, demand recorded a significant decline because many women had to work from home negating t ... Read More
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Beauty and Personal Care in Tunisia
Beauty and Personal Care in Tunisia The beauty and personal care industry in Tunisia registered strong value growth in 2022. However, this was mostly caused by relatively high inflation that was stimulated by a sharp depreciation of the local currency against the euro, the economic crisis, and a dec ... Read More
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Colour Cosmetics in South Africa
Colour Cosmetics in South Africa In 2020, retail current value sales of colour cosmetics saw a strong decline due to the pandemic. During that year, consumers found it difficult to purchase colour cosmetics, as these were not classified as essential products. Furthermore, throughout 2020 and 2021 ma ... Read More
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Premium Beauty and Personal Care in South Africa
Premium Beauty and Personal Care in South Africa As South Africa faces an economic crisis, more consumers have been prioritising necessities over non-essentials. For most people, the tough economic conditions meant their budgets could not accommodate non-essential items in 2022, as most consumers di ... Read More
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Mass Beauty and Personal Care in South Africa
Mass Beauty and Personal Care in South Africa With many South Africans experiencing financial adversity in 2022, many constantly reviewed their budgets and looked for ways they could cut their purchases of non-essential items. Consumers were predominantly worried about being able to survive through ... Read More
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Beauty and Personal Care in South Africa
Beauty and Personal Care in South Africa In 2022, many consumers returned to their normal lives as the COVID-19 pandemic eased. However, most people now have to take into consideration the rising cost of living in South Africa. As a result of this, sales of beauty and personal care products were ham ... Read More
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Beauty and Personal Care in Ghana
Beauty and Personal Care in Ghana In 2022, beauty and personal care is no longer being impacted by the COVID-19 pandemic, however, global inflation rates are causing prices to rise and consumers to change their consumption habits. Meanwhile, more modern attitudes towards personal grooming and rising ... Read More
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Beauty and Personal Care in Nigeria
Beauty and Personal Care in Nigeria Beauty and personal care recorded a positive current retail value performance in 2022; however, much of this was due to rising inflation. High inflation, primarily driven by the depreciation of the local currency against the US dollar, led to higher production and ... Read More
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Colour Cosmetics in Nigeria
Colour Cosmetics in Nigeria Despite poor economic conditions, colour cosmetics recorded a positive performance in 2022. However, most products saw slower retail volume sales due to weaker consumer spending power caused by high inflation, while the high increases in unit prices, drove retail value gr ... Read More
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Mass Beauty and Personal Care in Morocco
Mass Beauty and Personal Care in Morocco Mass fragrances registered a particularly strong performance as sales rebounded robustly over the course of 2022. The main driver of growth in the category is that many consumers are reverting to their pre-pandemic lifestyle habits and this has meant higher d ... Read More
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Premium Beauty and Personal Care in Morocco
Premium Beauty and Personal Care in Morocco The tough economic conditions that prevailed in Morocco during 2022 prompted many consumers to become much more cautious with regards to their discretionary spending and this put huge pressure on demand for premium beauty and personal care. While increasin ... Read More
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Colour Cosmetics in Morocco
Colour Cosmetics in Morocco Towards the end of the review period, spending on colour cosmetics continued to increase gradually among Moroccan consumers despite the tough economic situation and the pressure that this has put on household incomes. Various categories of colour cosmetics are generally c ... Read More
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Beauty and Personal Care in Tanzania
Beauty and Personal Care in Tanzania This report analyses the market for beauty and personal care in Tanzania. For the purposes of the study, the market has been defined as follows: Euromonitor International's Beauty and Personal Care in Tanzania report offers a comprehensive guide to the size and s ... Read More
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Beauty Inflation Surge: Tackling Margin Pressures and Uncertainty
Beauty Inflation Surge: Tackling Margin Pressures and Uncertainty Beauty and personal care multinationals have predicted continued cost increases in 2023, further increasing the price of finished goods. Companies are developing multifaceted strategies to remain competitive, often combining approache ... Read More
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Beauty and Personal Care: Half-Year Update 2022
Beauty and Personal Care: Half-Year Update 2022 The Q4 2022 update for beauty and personal care shows an upgrade for 2022 compared to estimates made in Q3 2022, but a downgrade from April 2022 baselines. China’s recent changes in zero-COVID policies foretell future optimism for the second largest be ... Read More
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Voice of the Consumer: Beauty Survey 2022 Key Highlights
Voice of the Consumer: Beauty Survey 2022 Key Highlights This visual report highlights the results of Euromonitor International’s 2022 Voice of the Consumer: Beauty Survey, including the everyday transportation habits and attitudes of global consumers. Euromonitor International's Voice of the Consum ... Read More
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L’Oréal Groupe in Beauty and Personal Care (World)
L’Oréal Groupe in Beauty and Personal Care (World) As the global leader in beauty and personal care, L’Oréal grew in 2021 owing to its diversified portfolio of brands and high growth within its skin care segment, particularly its Active Cosmetics division. Future growth will be driven by China and t ... Read More
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