Category: Cosmetics
Cosmetics market research reports by Euromonitor International
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Ghana Beauty and Personal Care
Beauty and Personal Care in Ghana In 2023, global inflation rates are causing prices to rise, affecting consumers’ consumption habits. Meanwhile, more modern attitudes towards personal grooming and rising exposure to global style and fashion trends due to widening internet access are supporting dema ... Read More
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France Colour Cosmetics
Colour Cosmetics in France Colour cosmetics in France saw low current value growth in 2023, thanks to price growth, while all the main categories except lip products declined in volume terms. In 2023, value sales still stood at around 80% of the level seen in 2019, which means that colour cosmetics ... Read More
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Nigeria Mass Beauty and Personal Care
Nigeria Mass Beauty and Personal Care In 2023, mass beauty and personal care in Nigeria derived some traction from consumer incomes being impacted strongly in a weak economy. In general, consumers sought cheaper brands, especially for perceived essential categories like skin care. Mass beauty and pe ... Read More
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Nigeria Premium Beauty and Personal Care
Nigeria Premium Beauty and Personal Care Premium beauty and personal care in Nigeria saw strong retail current value growth in 2023. However, all categories struggled in retail volume terms due to poor economic conditions, particularly the effects of high inflation on prices and consumer spending po ... Read More
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Nigeria Beauty and Personal Care
Nigeria Beauty and Personal Care In beauty and personal care in Nigeria in 2023, a poor economic environment characterised by high inflation and weak consumer spending power led to a drop in demand. Demand fell across categories as consumers struggled with heavy pressure on disposable incomes and pu ... Read More
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Nigeria Colour Cosmetics
Nigeria Colour Cosmetics Colour cosmetics in Nigeria was also negatively impacted by poor economic conditions in 2023, as high inflation weakened consumer spending power as unit prices of all brands rose strongly. The strong rises in unit prices drove strong retail current value growth. However, all ... Read More
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United Kingdom Mass Beauty and Personal Care
United Kingdom Mass Beauty and Personal Care Mass brands play a crucial role in shaping beauty and personal care in the UK, accounting for 51% share of value sales in 2023. Mass beauty and personal care sales increased by 7% in 2023, driven by both high volume demand for categories such as deodorant ... Read More
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United Kingdom Beauty and Personal Care
United Kingdom Beauty and Personal Care Inflationary pressures caused by the war in Ukraine and supply issues continued to be among the strongest influences on the performance by beauty and personal care in the UK in 2023. However, despite further increases in the price of goods and services, consum ... Read More
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Romania Mass Beauty and Personal Care
Romania Mass Beauty and Personal Care Continuing the trend from 2022, mass beauty and personal care saw dynamic current value growth in Romania in 2023. Mass brands remain the default choice for the vast majority of consumers across all beauty and personal care categories. Several categories, includ ... Read More
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Romania Beauty and Personal Care
Romania Beauty and Personal Care Although beauty and personal care saw only low growth in volume terms in Romania in 2023, strong growth was seen in current value terms. Rising inflation, the pandemic, and the danger of war in Ukraine all led to changes in consumers’ priorities, making them more cau ... Read More
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Romania Premium Beauty and Personal Care
Romania Premium Beauty and Personal Care Premium beauty and personal care experienced a third year of double-digit current value growth in Romania in 2023; albeit at a lower rate than seen in the previous two years. This continued strong performance was tied to the loyalty consumers often feel towar ... Read More
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United Kingdom Colour Cosmetics
United Kingdom Colour Cosmetics Overall demand for colour cosmetics in the UK stagnated in 2023, while value sales continued to grow. In 2022, inflation in the UK surged to 9.1%, due to the aftermath of the pandemic and the war in Ukraine. While this rate slowed in 2023, further price increases impa ... Read More
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United Kingdom Premium Beauty and Personal Care
United Kingdom Premium Beauty and Personal Care As already evident the previous year, even in times of restricted disposable incomes, consumers continued to purchase premium products in the UK over 2023. However, they remained discerning in terms of the specific products they used and the brands the ... Read More
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Romania Colour Cosmetics
Romania Colour Cosmetics Colour cosmetics in Romania maintained retail volume and current value growth in 2023, as consumers’ lives continued to normalise after the end of COVID-19, although volume sales were still unable to recover to the pre-pandemic level. All the main categories saw volume and v ... Read More
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Poland Beauty and Personal Care
Poland Beauty and Personal Care After rapidly changing circumstances in recent years, beauty and personal care in Poland experienced a certain level of stabilisation in 2023, with slow retail volume growth and dynamic current value growth. A major challenge for players was to operate in conditions o ... Read More
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Poland Premium Beauty and Personal Care
Poland Premium Beauty and Personal Care Premium beauty and personal care saw another year of dynamic double-digit current value growth in Poland in 2023, although from a lower base than the mass segment. The momentum of the premium segment was higher than the mass segment, and in fact stood amongst ... Read More
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Poland Colour Cosmetics
Poland Colour Cosmetics Despite the challenges posed by rising inflation, colour cosmetics has emerged as a beacon of success for manufacturers and retailers alike. The year 2023 saw low overall retail volume growth, along with a dynamic increase in current value terms – robust double-digit value in ... Read More
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Poland Mass Beauty and Personal Care
Poland Mass Beauty and Personal Care Although growth was lower than premium beauty and personal care, mass beauty and personal care witnessed a second year of double-digit current value growth in Poland in 2023. High current value growth was seen across all mass beauty and personal care categories i ... Read More
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Kenya Beauty and Personal Care
Kenya Beauty and Personal Care Beauty and personal care in Kenya grew in 2023, though volume sales slowed compared to previous review period years. The industry has witnessed a rise in internet-based enterprises offering diverse beauty and personal care treatments and items online – for example Unco ... Read More
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Uzbekistan Beauty and Personal Care
Uzbekistan Beauty and Personal Care In 2023, beauty and personal care in Uzbekistan witnessed a remarkable rebound from the challenges posed by the COVID-19 pandemic, as well as ongoing global geopolitical shifts, including the Russian invasion of Ukraine. The competitive landscape showed significan ... Read More
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Uzbekistan Mass Beauty and Personal Care
Uzbekistan Mass Beauty and Personal Care Economic instability and geopolitical turbulence eroded the purchasing power of Uzbekistan's population in 2023, leading to a notable shift towards mass beauty and personal care over premium alternatives. Escalating prices coupled with stagnant incomes have p ... Read More
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Kenya Premium Beauty and Personal Care
Kenya Premium Beauty and Personal Care Premium beauty and personal care in Kenya suffered from high inflation in 2023, continuing from 2022, leaving consumers with limited budgets – especially those in lower-income segments – and encouraging a shift away from premium-positioned products in most beau ... Read More
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Sri Lanka Beauty and Personal Care
Sri Lanka Beauty and Personal Care Many categories of beauty and personal care saw a decline or stagnation in retail volume terms in 2023. Despite the easing of import restrictions the availability of some products and brands still remained limited. This coupled with high inflation and a sharp rise ... Read More
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Kenya Colour Cosmetics
Kenya Colour Cosmetics Kenya’s colour cosmetics markets saw a continued shift towards online shopping in 2023, as the e-commerce channel expanded. The trend has been advancing during the review period, significantly accelerated by the global pandemic. Though growth for the e-commerce channel in colo ... Read More
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Uzbekistan Colour Cosmetics
Uzbekistan Colour Cosmetics Colour cosmetics in Uzbekistan witnessed a gradual recovery following the easing of quarantine restrictions in 2023. However, international companies faced significant hurdles due to geopolitical shifts and disruptions in the supply chain. While some brands like Maybellin ... Read More
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