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Where Consumers Shop for Toys and Games

Publisher Euromonitor International
Published Oct 27, 2025
Length 30 Pages
SKU # EP20526534

Description

Digitalisation and social commerce are transforming how consumers purchase toys and games. Video games are predominantly purchased online, while traditional toys and games remain largely tied to offline retail, reflecting consumers’ continued preference for in-person shopping experiences.

Euromonitor International's Where Consumers Shop for Toys and Games global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

30 Pages
Introduction
State of the industry
Offline retail
Retail e-commerce
Conclusion

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