This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Brazil
- Consumers in Brazil have complex ideals, preferences and concerns
- Older generations feel confident in displaying their true identity with friends and family
- Consumers in Brazil like to try new products and services
- Younger generations only buy from companies and brands that they trust completely
- Consumers in Brazil expect they will be happier than they are now
- Younger generations expect they will be better off financially
- At home, consumers connect with friends or family virtually
- Brazilians prefer to cook or bake dishes for themselves
- Consumers say that another person in at home is responsible for cooking for them
- Younger generations assert that cooking meals comes with too high price tag
- Brazilians look for healthy ingredients in food and beverages
- Gen X expect to be able to work from home
- Consumers in Brazil primarily desire to have a sense of assurance in job position
- Consumers in Brazil say they uphold a division between their job and private life
- Brazilians enjoy socialising with friends online
- Millennials loves going shopping for leisure
- Brazilians prioritise unwinding when travelling
- Baby Boomers expect safe destination options when travelling
- Consumers engage in exercises that involve lifting weights to build strength
- Older generations participate in walking or hiking
- Consumers are interested in meditation to improve wellbeing
- Consumers in Brazil are concerned about the climate change
- Consumers actively pursuing environmentally-conscious lifestyles
- Brazilians motivated to use sustainable packaging
- Consumers in Brazil utilize social media to voice their perspective on current issues
- Consumers like to find bargains
- Older generations open to buying fewer, yet higher quality items
- Consumers in Brazil search for products that feature labels that are straightforward
- Older generations aim to lead minimalist lifestyles, only buying what is completely necessary
- Brazilians subscribe to streaming platforms on the internet
- Brazilians expect to increase spending on travel/holidays
- Younger generations foresee increasing spending on experiences the most
- Consumers show apprehension regarding their current financial condition
- Younger generations in a better financial position to cover unexpected expenses
- Millennials aiming to increase their savings in future
- Consumers in Brazil actively manage data sharing and privacy settings
- Millennials say it is important to foster online identity
- Consumers in Brazil employ messaging or communication applications
- Baby Boomers regularly access their financial accounts via online channels
- Younger generations actively visit health-related or medical sites online
- Consumers in Brazil engage with businesses' social media content
- Younger generations frequently interact with companies' social media profiles
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