This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Argentina report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Argentina
- Argentinians prioritise taking precautions for health and safety when leaving their home
- Older generations say that expressing their identity openly comes naturally
- Consumers have a habit for testing out new merchandise and offerings
- Gen X extensively research the goods and products they pay for
- Consumers foresee that their current level of happiness will improve in the future
- Gen Z foresee an increase in the amount of work beyond their current workload
- When at home, consumers connect with friends or family virtually
- Safe location - the most desired home feature
- Argentinians prefer to cook or bake dishes for themselves
- Consumers say that another person in the home is responsible for cooking for them
- Millennials say that going out to eat at a restaurant is more convenient
- Consumers look for healthy ingredients in food and beverages
- Older generations expect to have a workplace near their home
- Consumers in Argentina primarily desire to receive a generous income
- Argentinians maintain a clear separation between their professional and personal life
- Argentinians engage in online social activities
- Baby Boomers enjoy socialising face to face
- Consumers' top travel motivation - getting the most value for money
- Older generations expect great outdoors options when on vacation
- Argentinians participate in walking or hiking
- Older generations most active in walking or hiking for exercise
- Consumers are interested in meditation to improve wellbeing
- Consumers in Argentina are feeling uneasy about the effects of climate change
- Consumers actively working towards greener and more sustainable practices
- Argentinians motivated to use sustainable packaging
- Consumers use social media to voice their perspective on current issues
- Consumers enjoy discovering good deals
- Baby Boomers try to shop in locally-owned stores
- Consumers look for reputable or popular labels
- Younger generations are interested in acquiring items that have been previously owned
- Consumers subscribe to digital platforms for streaming content
- Argentinians expect to increase spending on travel/holidays
- Gen Z set to increase spending on education the most
- Consumers in Argentina show apprehension regarding their current financial condition
- Younger generations sometimes rely on credit cards or account overdrafts to cover expenses
- Gen Z most focused on saving money in future
- Argentinians take an active role in controlling the sharing of data and managing their privacy
- Older generations see targeted adds as an invasion of privacy
- Consumers in Argentina employ messaging or communication applications
- Older generations frequently stream video services
- Millennials most active in purchasing goods or services via online channels
- Consumers show support for companies by following their social media updates
- Younger generations share opinions about a companies' products online
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