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Consumer Health in New Zealand

Publisher Euromonitor International
Published Nov 13, 2025
Length 125 Pages
SKU # EP20589691

Description

Value sales of consumer health in New Zealand are rising in 2025, with unit price growth continuing to shape the industry amid broader inflationary pressures, elevated living costs and supply chain disruption throughout the review period. As a result, Kiwi consumers have adopted a more selective approach to retail, favouring essential purchases and scrutinising value more closely. This behavioural shift is reshaping the path to purchase, with greater emphasis on necessity, cost-effectiveness and...

Euromonitor International's Consumer Health in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

125 Pages
Consumer Health in New Zealand
Euromonitor International
November 2025
List Of Contents And Tables
CONSUMER HEALTH IN NEW ZEALAND
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing recognition of chronic pain drives analgesics sales in New Zealand
Leading analgesics players leverage promotional efforts and sports sponsorship investments to build brand awareness locally
Supermarkets and pharmacies continue to shape retail channel dynamics
PROSPECTS AND OPPORTUNITIES
Sales likely to be driven by topical analgesics/anaesthetic and adult acetaminophen despite Trump’s autism claims
Digital tools offer tech-based solutions for chronic pain management through tracking and cognitive behavioural therapy
Paracetamol scheduling under review amid Australian regulatory changes and rising safety concerns
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Combination products drive steady growth in 2025 as pseudoephedrine-containing products are back on pharmacy shelves
International players lead as regulatory shifts shake up brand dynamics within cough and cold remedies
Supermarkets leads distribution in 2025, with pharmacies set to leverage improved access to previously restricted medicines following regulatory changes
PROSPECTS AND OPPORTUNITIES
Modest growth likely over the forecast period amid prospect of further regulatory and legal review
Government funding of Fexaclear has potential to reshape systemic antihistamine market
Cost-of-living pressures likely to drive cross-category competition and encourage consumer shift towards affordable alternatives and preventative health and wellness
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Digestive remedies proves resilient amid poor dietary habits and rising demand for gut health support
Multinational companies lead a loyalty-driven landscape, with brand consolidation most evident in more niche segments
Supermarkets maintains its noteworthy distribution lead for digestive remedies sales in 2025
PROSPECTS AND OPPORTUNITIES
Digestive remedies faces struggles amid price pressure and food-led wellness trends
Gut health awareness and interest in probiotics is revealed to be high among NZ netizens according to global study by Italian university
GLP-1 medications likely to impact digestive health innovation in New Zealand
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Hair loss treatments drives dermatologicals, thanks to stress, early-onset concerns and broader consumer uptake
Multinational dominance and strategic brand shifts seen in 2025
Pharmacies retains lead, with mergers and acquisitions in Australia set to shake-up the channel in New Zealand
PROSPECTS AND OPPORTUNITIES
Ageing population, stress-linked conditions and shifting consumer preferences to drive growth within dermatologicals over the forecast period
Local innovation within antiparasitics/lice (head and body) treatment boasts biofluorescence breakthrough
Declining birth rates reshape demand for nappy (diaper) rash treatments in New?Zealand
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising public health awareness and tobacco control measures drive sales amid shifting consumption trends
International players retain leadership and drive competitive dynamics
Pharmacies dominates distribution in 2025 thanks to regulatory status, brand equity and affordability of subsidised access
PROSPECTS AND OPPORTUNITIES
Shifting policy and competition from alternative formats likely to reshape outlook for NRT smoking cessation aids over the forecast period
New Zealand moves to sustainably tackle digital waste by banning the manufacture, sale, supply and distribution of single-use vape technology
Regulatory divergence likely to remain key in New Zealand’s harm reduction approach to heated tobacco vs. nicotine pouches
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sleep aids sales rise in response to sleep trends and growing mental health concerns
Local player continues to dominate otherwise fragmented competitive landscape within sleep aids in 2025
Pharmacies remains primary distribution channel, with discount pharmacy chains offering value-driven pricing
PROSPECTS AND OPPORTUNITIES
Sleep aids anticipated to face further economic headwinds and rising competition from aligned wellness categories as consumers seek all-in-one stress solutions
Reclassification of melatonin as OTC opens new growth pathways for sleep aids
Local traditional remedies repositioned as novel ingredients hold potential to reshape sleep aids
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Age-related conditions, digital strain and increased prevalence of allergens drive growth for eye care in 2025
Care Pharmaceuticals’ Clear Eyes maintains brand leadership through format innovation and broad consumer appeal
Pharmacies leads distribution for eye care in 2025
PROSPECTS AND OPPORTUNITIES
Rising trend of digital lifestyles should drive strong performance for forecast period
University of Auckland castor oil trial could unlock new opportunities for natural dry-eye therapies in New Zealand
Local and global CSR efforts focus on advancing First Nations eye health and enhancing sustainability within eye care
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wound care sees value and volume sales rise in 2025 thanks to active lifestyles and ageing population
Multinational brands hold steady in wound care in New Zealand, as Elastoplast rolls out global Second Skin Protection locally
Steady demand, extensive ranging and discount strategies ensure distribution lead for pharmacies
PROSPECTS AND OPPORTUNITIES
Wound care sales set to rise as consumers seek value and functionality
Elastoplast strengthens brand visibility and emotional resonance among local consumers through rugby union and rugby league sponsorship
Eco-friendly sticking plasters/adhesive bandages gain traction in New Zealand amid rising health and environmental concerns
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising health awareness drives value growth despite subdued consumer confidence
A mix of multinational, regional and local companies characterises the competitive landscape in 2025
Pharmacies and retail e-commerce continue to outperform supermarkets and direct selling
PROSPECTS AND OPPORTUNITIES
Innovation, personalisation and format diversification to drive steady growth throughout forecast period
Reports of B6 toxicity concerns among Australian regulators prompt growing awareness over safety and supplement labelling in New Zealand
New Zealand government and industry stakeholders consult on standalone bill to modernise regulation of natural health products following repeal of the TPA
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Probiotic supplements and combination supplements lead growth in 2025
Competitive landscape characterised by product innovation
Rising interest in gut health prompts innovative 60-day health journey format
PROSPECTS AND OPPORTUNITIES
Dietary supplements set for growth amid evolving consumer trends and pending regulatory reform
New Zealand researchers propose grading system to aid use of probiotics for mental health
Scientific substantiation and regulatory alignment to continue to drive credible innovation
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Prevalence of obesity and an ageing population shape development in 2025
Evolving consumer needs create category overlap as wellbeing boundaries blur between sports nutrition and weight management
Personalised advice and immediate accessibility contribute to consumer preference for physical retail and direct sales channels
PROSPECTS AND OPPORTUNITIES
Lifestyle-led alternatives to further challenge traditional weight loss formats over the forecast period
GLP-1 approvals could reshape New Zealand’s weight management landscape
Opportunity for established players as social media scams undermine trust in novel treatments and their medical endorsements
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports non-protein products drives growth in 2025
Vitaco leads, with Naturalac and Glanbia among key competitors
Supermarkets leads sales as omnichannel retail and bulk formats drive strong performance within retail e-commerce
PROSPECTS AND OPPORTUNITIES
Future growth will be driven by wellness trends and demand for functional snacking
Sports nutrition in New Zealand balances local dairy strengths with rising demand for sustainable sports protein alternatives
Marine-based innovation positions New Zealand at the forefront of sustainable sports protein development
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Multifunctional formats, natural trend and traditional ingredients drive overall growth
Brand leadership and strategic shifts influence herbal/traditional products landscape
Pharmacies channel leads distribution of dietary supplements, while supermarkets support sales of medicated confectionery
PROSPECTS AND OPPORTUNITIES
Natural positioning and sustainability to remain key growth drivers
Traditional products poised to shape innovation in natural health through cultural knowledge and therapeutic research
New Zealand to develop standalone bill that will impact herbal/traditional products following repeal of Therapeutic Products Act
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Preventative care supports sales in paediatric consumer health despite economic pressures
Regional and multinational players shape competitive landscape
Pharmacies and retail e-commerce strengthen as shoppers seek trusted, personalised retail experiences
PROSPECTS AND OPPORTUNITIES
Growth set to continue despite demographic contraction and pressure on margins
Sigma-Chemist Warehouse merger will intensify pharmacy channel dominance, with likely implications for access, pricing and brand visibility
Rising concern over paediatric gummies could undermine trust parental trust over the forecast period
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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